WHO WE HELPED
Our Client
Bis-Henderson are one of the leading logistics and supply chain consulting services in the UK.
Operating in a competitive environment they have established themselves as one of the most trusted names in their sector and have worked with leading high-street brand names to help them improve their logistics and supply chain management.
THE RESULTS
What We Achieved
Healthy Supplies were looking for help with improving the amount of traffic and revenue generated from Organic search results.
The strategy we developed for them saw them find huge success, with revenue, traffic and sales up substantially.
277%
Increase in organic traffic
Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.
255%
Increase in revenue
Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.
205%
Increase in transactions
Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.
GETTING STARTED
The Challenge
Despite being one of the leading names in their sector the highly competitive nature of the Search Engine Results meant that they were suffering from very volatile rankings.
From week to week the rankings would change before they finally settled down onto the third pages of results.
WHAT WE DID
Our Strategy
We took a three pronged approach to fix their volatile search rankings which focused on:
- An on-site review of the content on the site looking at keyword optimisation. Focused on title tags, meta descriptions, keyword use within the core content of the site.
- Cleaning up poor quality backlinks that had been generated from backlink building attempts that were no longer consistent with Google’s guidelines.
- Generating high quality backlinks on websites with high Domain authorities and that were well known with their target audience for being trusted sources within the logistics and supply chain sector.
Performance
The Results
The Impact of our strategy was that from being in a volatile and low ranking position the target pages and target key terms became much more stable and over time began to climb up the rankings, with most of the core terms hitting the top 5 positions in Google’s search results.
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