PPC Agency Birmingham


Boost PPC Campaign performance by up to 20% working with Birmingham’s leading Google Premier Partner

Work with the #No.1 PPC Agency in Birmingham and significantly improve your Leads and Sales. Whether your eCommerce or a Service Provider our PPC teams have the tried and tested Ad Strategies to get results fast..

  • Shopping Adverts
  • Search Adverts
  • Display Adverts
  • Remarketing Adverts
  • Video Adverts

Did we mention we’re in the top 3% of all the Google’s Partners in the UK? That’s out of 7500 agencies.

Get the results only a Premier Partner can deliver


What can our PPC Management Achieve

Increased ROAS

Identifying existing &/or new campaigns with opportunities to increase the Return on Ad-Spend. E.g. for every £1 spent on PPC we’d delivery not £5 Revenue but strive for £8-£10. Equally identification of underperforming and wasteful campaigns to enable reallocation of budgets to improve Account level ROAS.

Increased Profitability

Increasing Profitability as an overall objective, can be achieved by modelling and exploring ROAS and Revenue strategies to achieve the optimum Profitability for your Business. E.g. even a company with strong revenue figures, can have poor profitability due to factors such as insufficient ROAS, Margins and Costs.

Increased Revenue

Managing Revenue typically involves modelling and effective application of ROAS and Profitability/Margins. Our teams are experts in achieving the optimum Revenue to match your operational requirements for Returns and Profit. E.g. marginally reducing ROAS and % Profit can increase Revenue.

Premier Google Partners Achieve Better Results
PPC Agency Birmingham

Our PPC Services

If you’re looking to boost your sales and improve your PPC performance then our tam of PPC experts are ready to help. See our full list of PPC services ,that are available to anyone in Birmingham or the West Midlands, below.
  • PPC Campaigns

    Working with a Google Premier Partner can improve your PPC performance by up to 20%

  • Shopping Campaigns

    Improve your product sales with ads targeting key terms related to your products.

  • PPC Consultancy

    Get expert advice from award winning PPC Consultants to improve your PPC campaigns.

  • PPC Audits

    Get a free PPC audit from our award winning PPC experts.

  • Paid Social

    Reach your customers on the platforms they use with paid social media adverts.

Get in Touch Today …

0121 514 2291

PPC Agency Birmingham

Our Many PPC & SEO Awards & Recognitions

PPC agency Birmingham

Why Trust Your PPC Campaigns to Us ….

The simple reason for trusting us is that we’re used year on year by some of the largest and most respected organisations across the UK, as well as helping an array of smaller companies to rapidly grow with our Paid Media expertise.

Google has also ranked us within their top 1.9% of UK agencies!! As one of Google’s Premier Partners you are in experienced hands delivering performance.

For further peace of mind we have scoured the country for the best PPC Account Managers and have specifically trained teams for each service headed up by an experienced PPC Account Director whom is always available to our clients should you wish to bounce anything around.

If its confidence of performance delivery and relationships to keep your company ahead of the competition then you can trust Global Search Marketing and our experienced teams.

PPC Agency Birmingham

How our PPC Management works

Our PPC Management service is designed to cater for all budgets, whether you’re a FTSE 100 or an up and coming startup, as our management fees are dynamically based on either a fixed fee depending on your Adspend or a percentage of your monthly Adspend. For those new to PPC Management, Adspend is the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month, this ensures your budget and fees are maintained and reported separately.

Once we have defined your budget and your objectives, our team of Paid Media experts based in our Birmingham headquarters can develop a multi-tiered strategy to deliver results swiftly and to plan. This may, depending on your campaigns existing make-up & build quality, require optimisation or more comprehensive restructuring. In some cases it may be necessary to rebuild the campaigns from scratch to achieve swift returns.

Once your campaigns are ready for the launch, our team can really get to work analysing audience engagement and market competition for keywords, utilising the years of experience our team have to optimise, test, optimise, test and so on, until the campaigns settle and mature.

Campaigns will be rapidly evolved, considering factors such as geo-targeting and socio-demographics. They can even drill down to the best days of the week for sales, right down to the best hour of the day, to maximise your chances of leads or sales.

Then having applied all this expertise as one of the UK’s leading PPC Agencies, our team implement strategies to nurture and encourage your target audience to return to the website through an array of remarketing techniques. Finally our team challenge themselves to improve the performance week on week, constantly refining, testing, probing and delivering better results. Learn more.

Improve Your PPC Performance by up to 20%

Contact our PPC Team for more information today

Want to know how we can transform your PPC Performance and maximise your online Growth & Sales potential?

Alternatively, send us a few details using this form and we’ll be in touch shortly.


Your PPC Questions Answered

Got questions? We’ve got the answers and then some…

Every client will have different performance, even within the same markets, as there are so many variables such as websites, prices, products etc to take into account. However, for eCommerce clients we’d suggest a strong ROI range of between 6:1 to 15:1 as a guide and for Services clients a strong ROI range of 3:1 to 10:1. That said, we often have enjoyed successes that far exceed these returns.

Ecommerce Sites: 1hr to 48hrs: We often give the example of an online mattress company, that approached us on the Thursday, went live the next morning and by mid-afternoon increased their budget having had multiple sales that same day. So to answer that question for eCommerce, your PPC adverts could be live rapidly within 24hrs and sales forthcoming from that point depending on the current state of your accounts. Note, it typically takes 3-months for newer campaigns to mature; as we gather data, refine, test and optimise to evidence the full potential of the campaigns. Service Providers : Typically 1 day to 4 days Service websites vary significantly, but as a rule we expect to see sales within the first few days or within a week of the campaign launching and to refine these campaigns over the first 6 weeks.

This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with Pay Per Click as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the Pay Per Click data on keywords and conversions. We typically encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.

Simple ask Google! They have accredited us as Premier Google Partners for a very good reason. That’s the top 3% of the circa 7500 Google Partners! Even better is that our Google Key Account Managers inform us that we are within the elite of these 3%, topping the list within the 1.9% classed as Google’s best of the best.

Reasons why your Google ads may not show when you search for them: You might not be the target demographic. Using your browsing history, Google builds a profile of you based on the type of websites you frequently visit, so if it decides that you are not in the target demographic, you are not going to be shown the ads as this would waste your budget. If Google detects that you have already made multiple searches for your ads but have not actually clicked on the ad, it will decide you’re not interested and stop showing you the ad. If you haven’t made any previous searches for your ads, but share an IP address with many people that have (i.e. people in your office), Google may decide not to show you the ad. If you do one search for an ad and keep refreshing until you see your ad, Google thinks you’re not interested in any of the ads (as you’re not clicking on them) and will stop showing them to you. You may be outside the target area for those ads. For example if you are in England but do a search for ‘XXX in Ireland’, the Irish Google ads will not show for you, as the ads are programmed to only show if you are actually searching from Ireland, as this makes the campaign more targeted and costeffective. Your media budget for that particular day has run out. The ads work on rotation and it’s just not showing. You may be using a device that is either not being targeted by your campaign or your ad may not rank high enough if there is not an appropriate bid modifier on that device. Your ad may not be scheduled to show at the time or day you are searching on