PPC Agency Dudley


Boost PPC Campaign performance by up to 20% working with Dudley’s leading Google Premier Partner

GSM is a premier PPC agency in Dudley, and we’re experts in every ad platform you can think of, whether that’s Google, Bing or even Facebook. We’ll ensure that your business gets to the top so that it can compete with the giants in your industry. Paid advertisements are a powerful tool that should be in every business’ arsenal, and when we set up your campaign, we’ll be able to help you reach your goals and revenue targets.

As the experts in our field, our experienced PPC team knows how to operate each platform to your advantage. What’s more, Global Search Marketing have been acknowledged as a top PPC agency in Dudley – and not without reason! We take our reputation seriously and we’ll happily share our knowledge with business who desire growth. Our PPC strategies will ensure that your Dudley-based business reaches goals and smashes targets. We will ensure that you see more traffic to your site, help you get more leads and even increase the number of sales you get from your site. No matter your business’ size or niche, we will create a bespoke ads strategy that gets results. Our ad strategies are created by combining tried and tested methods with up-and-coming PPC techniques, and you’ll begin to see results in no time.

Get the results only a Premier Partner can deliver


What can our PPC Management Achieve


Maximum Achievable ROI


Maximum Achievable Conversion Rate


Maximum Achievable Return on Ad Spend

Premier Google Partners Achieve Better Results

PPC Agency Dudley

Our PPC Services

If you’re looking to boost your sales and improve your PPC performance then our tam of PPC experts are ready to help. See our full list of PPC services ,that are available to anyone in Dudley or the West Midlands, below.
  • PPC Campaigns

    Working with a Google Premier Partner can improve your PPC performance by up to 20%

  • Shopping Campaigns

    Improve your product sales with ads targeting key terms related to your products.

  • PPC Consultancy

    Get expert advice from award winning PPC Consultants to improve your PPC campaigns.

  • PPC Audits

    Get a free PPC audit from our award winning PPC experts.

  • Paid Social

    Reach your customers on the platforms they use with paid social media adverts.

Get in Touch Today …

0121 514 2291

PPC Agency Dudley

Our Awards

PPC Agency Dudley

Why Trust Your PPC Campaigns to Us

Although we’re a PPC agency in Birmingham, we will work with your business in Dudley and help you in any way we can. We work with both big and small brands, so we’re always happy to bring any sized businesses the success they need to grow using our PPC expertise. Let us develop an incredible PPC strategy that gets you results.

Not only that, but Google can’t say enough good things about us and our exceptional performance.

Your assigned PPC manager has been specially trained with Google certifications and is backed up by an experienced account director, who will always be available should you have any questions or concerns.

GSM can keep your organisation ahead of the competition with our skills and confidence, no matter where you’re located.

PPC Agency Coventry

How our PPC Management works

Our digital marketing strategies are derived from our extensive experience. They will target the key areas on your site that will get you the most conversions, for as little as possible. Our PPC managers take a modern approach to digital marketing, and avoid using outdated strategies that other agencies may use. We strongly believe that one size does not fit all when it comes to PPC, and each business needs a unique approach with bespoke ads. When it comes to management fees, we believe that a dynamic approach is always better. You will be charged a base fee + a percentage of your monthly Adspend (Adspend being the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month). This way, you won’t have to worry about being charged a huge amount on fees when you’re only spending a little per month on ads.

Before starting, it’s important that you have an idea on your budget, so that we can set up the campaign accordingly. Work out a monthly adspend that you’d be satisfied with, and we will structure your ads in a way that gets you the most conversions. If you already have ads in place, we can even make optimisations to these and help them perform better. Usually, we recommend a total restructure, in which case, we will redesign these to follow best practise.

Following a successful launch, we will monitor and track your account and make optimisations when needed. This process usually takes a couple of months and will last until the campaign settles and matures. A solid foundation needs to be set before we can build upon it, and making small changes ensures that we have stable data to work with. Each month we will monitor search terms, negative keyterms, engagement, audience, as well as budget & Adspend. This is why it’s vital that you choose an experienced PPC team; there’s so much to think about so you need marketers who know how to do this well.

As your campaign begins to grow, you will start getting more conversions for your money. This is because we use data such as geo-targeting, socio-demographics, and even the day of the week to maximise leads, sales and ROI from your campaigns.

For this reason, we are considered as one of the best PPC agencies in Dudley. Leave your digital marketing with us, and we’ll help you hit your targets in no time at all. We have experience in all kinds of industries, from ticket sales to roofing services. For this reason, we are confident that we can find the right ad strategy for your business. The strategies we employ result in loyal, retuning customers who come back to visit your site time and time again. Get in touch with us today, we’re a top performing PPC agency in Dudley that delivers results every time. Learn more.

Improve Your PPC Performance by up to 20%

Contact our PPC Team for more information today

Want to know how we can transform your PPC Performance and maximise your online Growth & Sales potential?

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Your PPC Questions Answered

Got questions? We’ve got the answers and then some…

Every client will have different performance, even within the same markets, as there are so many variables such as websites, prices, products etc to take into account. However, for eCommerce clients we’d suggest a strong ROI range of between 6:1 to 15:1 as a guide and for Services clients a strong ROI range of 3:1 to 10:1. That said, we often have enjoyed successes that far exceed these returns.

Ecommerce Sites: 1hr to 48hrs: We often give the example of an online mattress company, that approached us on the Thursday, went live the next morning and by mid-afternoon increased their budget having had multiple sales that same day. So to answer that question for eCommerce, your PPC adverts could be live rapidly within 24hrs and sales forthcoming from that point depending on the current state of your accounts. Note, it typically takes 3-months for newer campaigns to mature; as we gather data, refine, test and optimise to evidence the full potential of the campaigns. Service Providers : Typically 1 day to 4 days Service websites vary significantly, but as a rule we expect to see sales within the first few days or within a week of the campaign launching and to refine these campaigns over the first 6 weeks.

This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with Pay Per Click as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the Pay Per Click data on keywords and conversions. We typically encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.

Simple ask Google! They have accredited us as Premier Google Partners for a very good reason. That’s the top 3% of the circa 7500 Google Partners! Even better is that our Google Key Account Managers inform us that we are within the elite of these 3%, topping the list within the 1.9% classed as Google’s best of the best.

Reasons why your Google ads may not show when you search for them: You might not be the target demographic. Using your browsing history, Google builds a profile of you based on the type of websites you frequently visit, so if it decides that you are not in the target demographic, you are not going to be shown the ads as this would waste your budget. If Google detects that you have already made multiple searches for your ads but have not actually clicked on the ad, it will decide you’re not interested and stop showing you the ad. If you haven’t made any previous searches for your ads, but share an IP address with many people that have (i.e. people in your office), Google may decide not to show you the ad. If you do one search for an ad and keep refreshing until you see your ad, Google thinks you’re not interested in any of the ads (as you’re not clicking on them) and will stop showing them to you. You may be outside the target area for those ads. For example if you are in England but do a search for ‘XXX in Ireland’, the Irish Google ads will not show for you, as the ads are programmed to only show if you are actually searching from Ireland, as this makes the campaign more targeted and costeffective. Your media budget for that particular day has run out. The ads work on rotation and it’s just not showing. You may be using a device that is either not being targeted by your campaign or your ad may not rank high enough if there is not an appropriate bid modifier on that device. Your ad may not be scheduled to show at the time or day you are searching on