PPC Agency Lichfield


Boost PPC Campaign performance by up to 20% working with Lichfield’s leading Google Premier Partner

Come to a premier PPC agency in Lichfield for the best chance of succeeding with paid online advertisements. We’re proud to be recognised as one of the leading PPC agencies serving Lichfield, and we’re always happy to offer our wealth of knowledge on marketing and happy to help out businesses in Lichfield with our wealth of marketing knowledge.

We’ve got a track record of improving the digital performance of online businesses, such as increasing website traffic and boosting sales with the help of paid advertisements. What’s more, we can take on organisations of any size, and we’ll also work with B2B, B2C, or eCommerce businesses. We use tried and tested methods, combined with new innovative techniques to get you the results that matter to you.

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PPC Agency Lichfield

What can our PPC Management Achieve


Maximum Achievable ROI


Maximum Achievable Conversion Rate


Maximum Achievable Return on Ad Spend

PPC Agency Lichfield

Our PPC Services

If you’re looking to boost your sales and improve your PPC performance then our tam of PPC experts are ready to help. See our full list of PPC services ,that are available to anyone in Lichfield or the West Midlands, below.
  • PPC Campaigns

    Working with a Google Premier Partner can improve your PPC performance by up to 20%

  • Shopping Campaigns

    Improve your product sales with ads targeting key terms related to your products.

  • PPC Consultancy

    Get expert advice from award winning PPC Consultants to improve your PPC campaigns.

  • PPC Audits

    Get a free PPC audit from our award winning PPC experts.

  • Paid Social

    Reach your customers on the platforms they use with paid social media adverts.

PPC Agency Lichfield

Our Awards

PPC Agency Lichfield

Why Trust Your PPC Campaigns to Us ….

Although we’re a PPC agency in Birmingham, we will work with your business in West Bromwich help you in any way we can. We work with both big and small brands, so we’re always happy to bring any sized businesses the success they need to grow using our PPC expertise. Let us develop an incredible PPC strategy that gets you results.

Not only that, but Google can’t say enough good things about us and our exceptional performance.

Your assigned PPC manager has been specially trained with Google certifications and is backed up by an experienced account director, who will always be available should you have any questions or concerns.

GSM can keep your organisation ahead of the competition with our skills and confidence, no matter where you’re located.

PPC Agency Lichfield

How our PPC Management works

When pushing your business in Lichfield to perform better online, you’ll need an experienced PPC agency to take the reins. GSM always create a PPC campaign that hits key areas of your website, which is why we believe that each business requires an individual approach when it comes to PPC. One size does not fit all. This unique approach results in bringing you the maximum amount of successful conversions. When it comes to management fees, we believe that a dynamic approach is always better. You will be charged a base fee + a percentage of your monthly Adspend (Adspend being the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month). This way, you won’t have to worry about being charged a huge amount on fees when you’re only spending a little per month on ads.

It’s important that we discuss budgets and other requirements before beginning work. This is all part of creating a well-structured, bespoke ad campaign that works for your business. If you already have a live campaign, we might look to make some optimisations on this one before we go live. However, most of the time we will do a total restructure instead and start from scratch. This is to ensure that your ads are compliant with current best practise, as this will give your campaign the best chance of success.

After we launch your brand new ads, your account will require constant tests and optimisations until the campaigns settle and mature. During this process, we will be monitoring top search terms, analyse the engagement of your target audience as well as monitor your budget vs Adspend. This requires a keen eye and someone with a lot of experience.

As your campaigns grow and develop, you’ll notice that you start getting more conversions for your money. This is because we use data such as geo-targeting, socio-demographics, and even the day of the week to maximise leads, sales and ROI from your campaigns.

It is for this reason that we have been recognised as one of the top performing PPC agencies in Lichfield. With so much industry knowledge and experience, we will help your online business prosper. Our expertise is unmatched and you can take full advantage of this by giving us a call whenever you need help. The digital marketing strategies we use result in loyal, retuning customers who come back to visit your site time and time again. Choose a PPC agency who constantly refines, tests and probes to deliver incredible results. Learn more.

Improve Your PPC Performance by up to 20%

Contact our PPC Team for more information today

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Your PPC Questions Answered

Got questions? We’ve got the answers and then some…

Every client will have different performance, even within the same markets, as there are so many variables such as websites, prices, products etc to take into account. However, for eCommerce clients we’d suggest a strong ROI range of between 6:1 to 15:1 as a guide and for Services clients a strong ROI range of 3:1 to 10:1. That said, we often have enjoyed successes that far exceed these returns.

Ecommerce Sites: 1hr to 48hrs: We often give the example of an online mattress company, that approached us on the Thursday, went live the next morning and by mid-afternoon increased their budget having had multiple sales that same day. So to answer that question for eCommerce, your PPC adverts could be live rapidly within 24hrs and sales forthcoming from that point depending on the current state of your accounts. Note, it typically takes 3-months for newer campaigns to mature; as we gather data, refine, test and optimise to evidence the full potential of the campaigns. Service Providers : Typically 1 day to 4 days Service websites vary significantly, but as a rule we expect to see sales within the first few days or within a week of the campaign launching and to refine these campaigns over the first 6 weeks.

This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with Pay Per Click as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the Pay Per Click data on keywords and conversions. We typically encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.

Simple ask Google! They have accredited us as Premier Google Partners for a very good reason. That’s the top 3% of the circa 7500 Google Partners! Even better is that our Google Key Account Managers inform us that we are within the elite of these 3%, topping the list within the 1.9% classed as Google’s best of the best.

Reasons why your Google ads may not show when you search for them: You might not be the target demographic. Using your browsing history, Google builds a profile of you based on the type of websites you frequently visit, so if it decides that you are not in the target demographic, you are not going to be shown the ads as this would waste your budget. If Google detects that you have already made multiple searches for your ads but have not actually clicked on the ad, it will decide you’re not interested and stop showing you the ad. If you haven’t made any previous searches for your ads, but share an IP address with many people that have (i.e. people in your office), Google may decide not to show you the ad. If you do one search for an ad and keep refreshing until you see your ad, Google thinks you’re not interested in any of the ads (as you’re not clicking on them) and will stop showing them to you. You may be outside the target area for those ads. For example if you are in England but do a search for ‘XXX in Ireland’, the Irish Google ads will not show for you, as the ads are programmed to only show if you are actually searching from Ireland, as this makes the campaign more targeted and costeffective. Your media budget for that particular day has run out. The ads work on rotation and it’s just not showing. You may be using a device that is either not being targeted by your campaign or your ad may not rank high enough if there is not an appropriate bid modifier on that device. Your ad may not be scheduled to show at the time or day you are searching on