PREMIER GOOGLE PARTNER | AWARD WINNING AGENCY

PPC Agency West Bromwich

DRIVE TRAFFIC | INCREASE SALES | GENERATE REVENUE

Boost PPC Campaign performance by up to 20% working with West Bromwich’s leading Google Premier Partner

We’re a premier PPC agency in West Bromwich and we’re dedicated to ensure your business stays on top. We have a wealth of experience in every ad platform you can think of, whether that’s Google, Bing or even Facebook. Paid ads (pay per click) are a powerful tool that every business should be using in their marketing strategy. PPC ads is what allow smaller business to compete with industry giants. It’s also a vital tool for larger companies who want to broaden their reach and bring in more revenue.

We are acknowledged as a top PPC agency in West Bromwich for a good reason; we are experts in out field and we know how to utilise each and every platform so that it benefits your business. We will happily share our knowledge with business who desire growth on digital platforms. GSM’s PPC campaigns will ensure that your West Bromwich-based business reaches your lofty targets as well as improving key metrics. You will see more customers on your site, with advertisements that sit at the top of Google’s search results page. No matter your niche, we will create a bespoke ads strategy that gets results. We always combine tried and tested methods with innovative PPC techniques to create the a perfect campaign that works for you.

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PPC Agency West Bromwich

What can our PPC Management Achieve

24:1

Maximum Achievable ROI

19%

Maximum Achievable Conversion Rate

2412%

Maximum Achievable Return on Ad Spend

PPC Agency West Bromwich

Our PPC Services

If you’re looking to boost your sales and improve your PPC performance then our tam of PPC experts are ready to help. See our full list of PPC services ,that are available to anyone in West Bromwich or the West Midlands, below.
  • PPC Campaigns

    Working with a Google Premier Partner can improve your PPC performance by up to 20%

  • Shopping Campaigns

    Improve your product sales with ads targeting key terms related to your products.

  • PPC Consultancy

    Get expert advice from award winning PPC Consultants to improve your PPC campaigns.

  • PPC Audits

    Get a free PPC audit from our award winning PPC experts.

  • Paid Social

    Reach your customers on the platforms they use with paid social media adverts.

PPC Agency West Bromwich

Our Awards

PPC Agency West Bromwich

Why Trust Your PPC Campaigns to Us ….

Although we’re a PPC agency in Birmingham, we will work with your business in West Bromwich help you in any way we can. We work with both big and small brands, so we’re always happy to bring any sized businesses the success they need to grow using our PPC expertise. Let us develop an incredible PPC strategy that gets you results.

Not only that, but Google can’t say enough good things about us and our exceptional performance.

Your assigned PPC manager has been specially trained with Google certifications and is backed up by an experienced account director, who will always be available should you have any questions or concerns.

GSM can keep your organisation ahead of the competition with our skills and confidence, no matter where you’re located.

PPC Agency West Bromwich

How our PPC Management works


The PPC strategies that we devise are a result of our extensive experience in marketing. We will create ads for your business that target the key areas of your site, which will ensure that you get the most conversions, for as  small a cost as possible. Your assigned PPC manager will take a modern approach to digital marketing, meaning they will listen to your goals and avoid using copy paste strategies that lots of other agencies use. One size does not fit all when it comes to PPC, and we strongly believe that each business requires an individual approach. When it comes to monthly fees, we believe that a dynamic approach is always better. You will be charged a base fee + a percentage of your monthly Adspend (Adspend being the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month). This way, you won’t have to worry about being charged a huge amount on fees when you’re only spending a little per month on ads.

We recommend that you know what budget you want to work with before starting, as this means we’ll be able to set up your campaign as quickly as possible. Following this, we will structure your ads in a way that gets you the most conversions. If you already have ads in place, we may begin by optimising them to help them perform better. Alternatively, we may recommend a total restructure, in which case, we will design a bespoke campaign that adheres to best practise.

After the successful launch of your new ads, we will constantly monitor and track data and monitor progress to ensure that you’re seeing results. Campaigns will start off slow, and grow over time as we continue to optimise. This process usually takes a couple of months, as this is how long it takes for a campaign to settle and mature. Doing small actions over a couple of months will ensure that we have a solid foundation to work from before we build upon it. Each month we will monitor search terms, negative keyterms, engagement, audience, as well as budget & Adspend. This is why it’s vital that you choose an experienced PPC team; GSM will lead your business in the right direction with PPC ads.

As your campaign begins to grow, you will start getting more conversions for your money. This is because we use data such as geo-targeting, socio-demographics, and even the day of the week to maximise leads, sales and ROI from your campaigns.

This is why we are recognised as one of the best PPC agencies in West Bromwich. When you work with us, you can rest assured that you’ll company targets and goals in no time at all. We have a plethora of experience working with different niches, so we are confident that we can find the right strategy that works for your business. Our ads will result in loyal, retuning customers who come back to visit your site time and time again. Get in touch with a top PPC agency in West Bromwich today. Learn more.

Improve Your PPC Performance by up to 20%

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Your PPC Questions Answered

Got questions? We’ve got the answers and then some…

Every client will have different performance, even within the same markets, as there are so many variables such as websites, prices, products etc to take into account. However, for eCommerce clients we’d suggest a strong ROI range of between 6:1 to 15:1 as a guide and for Services clients a strong ROI range of 3:1 to 10:1. That said, we often have enjoyed successes that far exceed these returns.

Ecommerce Sites: 1hr to 48hrs: We often give the example of an online mattress company, that approached us on the Thursday, went live the next morning and by mid-afternoon increased their budget having had multiple sales that same day. So to answer that question for eCommerce, your PPC adverts could be live rapidly within 24hrs and sales forthcoming from that point depending on the current state of your accounts. Note, it typically takes 3-months for newer campaigns to mature; as we gather data, refine, test and optimise to evidence the full potential of the campaigns. Service Providers : Typically 1 day to 4 days Service websites vary significantly, but as a rule we expect to see sales within the first few days or within a week of the campaign launching and to refine these campaigns over the first 6 weeks.

This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with Pay Per Click as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the Pay Per Click data on keywords and conversions. We typically encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.

Simple ask Google! They have accredited us as Premier Google Partners for a very good reason. That’s the top 3% of the circa 7500 Google Partners! Even better is that our Google Key Account Managers inform us that we are within the elite of these 3%, topping the list within the 1.9% classed as Google’s best of the best.

Reasons why your Google ads may not show when you search for them: You might not be the target demographic. Using your browsing history, Google builds a profile of you based on the type of websites you frequently visit, so if it decides that you are not in the target demographic, you are not going to be shown the ads as this would waste your budget. If Google detects that you have already made multiple searches for your ads but have not actually clicked on the ad, it will decide you’re not interested and stop showing you the ad. If you haven’t made any previous searches for your ads, but share an IP address with many people that have (i.e. people in your office), Google may decide not to show you the ad. If you do one search for an ad and keep refreshing until you see your ad, Google thinks you’re not interested in any of the ads (as you’re not clicking on them) and will stop showing them to you. You may be outside the target area for those ads. For example if you are in England but do a search for ‘XXX in Ireland’, the Irish Google ads will not show for you, as the ads are programmed to only show if you are actually searching from Ireland, as this makes the campaign more targeted and costeffective. Your media budget for that particular day has run out. The ads work on rotation and it’s just not showing. You may be using a device that is either not being targeted by your campaign or your ad may not rank high enough if there is not an appropriate bid modifier on that device. Your ad may not be scheduled to show at the time or day you are searching on