Any marketing campaign is only as successful as its results. Attribution analysis is fundamental to understanding those results throughout user journey to conversion. We examine analytics beyond the last click before conversion.
Have you ever wondered which of your channels was doing the most to raise brand awareness? And if those channels are different to your last click top performers? We can find out for you.
Our Analytics specialists can help you look beyond the last-click model of analysis. We’ll bring you answers to some of the most crucial questions for informing your business growth strategy:
• Which channels are playing the most important roles from the start of your users’ journey to conversion?
• Which channels are being undervalued by last-click analysis?
• How can this data benefit you in making your most important marketing decisions?