Video ad campaigns are proving to be one of the largest areas for growth we’ve seen over the last year as more and more consumers turn to video as their primary means of consuming content.
4 billion videos are watched on YouTube every day with one-third of shoppers purchasing a product after viewing a video or video ad.The performance of video campaigns is not limited to B2C campaigns either, with 92% of B2B prospects consuming video daily too.
Find The Ones That Got Away
With the numerous platforms available for video ads, including YouTube, the Display Network, Facebook and Twitter; it is to let your in-market audiences who you are and what you offer.
It’s important to keep in mind that video ad campaigns are usually about brand awareness and brand building and can be the first step in a consumers path to conversion.We operate in as much detail as possible, that means ensuring that we do everything we can to reinforce your core message to customers wherever they are on the internet; and this is always clear in our strategies.