Aston Villa

Aston Villa

About Our Client

Aston Villa Football Club have an impressive history as one of the founding members of the Football League and of the Premier League.

Aston Villa came to us with the objective of driving ticket sales for their home games. They were keen to target a new audience beyond their core fanbase, such as families and casual football fans. Going to a football match – particularly an impassioned local derby like those between Birmingham City and Villa – is a great day out. The club were keen to convey the excitement of the event experience with their digital advertising.


Strategy 1

Remarketing Ads

Strategy 2

Paid Social

Strategy 3

Paid Search Ads

Our long-term PPC campaign for Aston Villa comprised 4 main strategies.

We developed a series of campaigns across these channels with their own primary objectives, which included selling matchday tickets, selling season tickets and expanding the club’s online audience.

PPC Results

Increase in ticket sales year on year

The results of our long-term PPC campaign were an undeniable success – we helped Aston Villa achieve their core objective of increasing ticket sales. As well as selling more season tickets to fans through remarketing, the club saw an increase in new users from previously untapped audiences buying matchday tickets.

Increase in ROI year on year

As a result of Aston Villa’s considerable uplift in ticket sales, their revenue increased substantially year on year.

Increase in engagements across all social channels

On top of increasing ticket sales and boosting revenue, we also helped Aston Villa improve their online equity through Paid Social. Under our management, the club’s social channels saw an increase in engagements across the board.

    • Categories: Paid Search Case Studies