Case Studies

Case Study

GSM helped Exness expand their global client base with a comprehensive PPC strategy.

The Client

Exness, founded in 2008, strive to provide the best trading conditions on the forex market. Their vision is for clients all over the world to be able to realise their full potential. As an industry leader, they’re setting new standards for global market trading.

The Challenge

Exness approached GSM with a view to achieving their vision of fairer conditions on the forex market for traders in every corner of the globe. Their objective was to expand their reach in MEA & EMEA markets by driving leads through paid search. They had typically suffered from high costs-per-click, and were looking to overcome that issue and ultimately deliver a positive ROI.

Our Strategy

We designed and implemented a comprehensive PPC strategy which comprised a number of services:

  • Paid search ads
  • Display
  • Remarketing

The Results

The results of our PPC campaign for Exness were a demonstrable success.

As well as increasing brand awareness through our paid search and display campaigns, we also decreased costs-per-click and CPA. Ultimately, the campaign generated a striking increase in leads for Exness.

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