Granta is a literary magazine and publisher, in which each themed issue turns the attention of the reader on to one aspect modern life. Granta have a belief in the power and urgency of the story and its supreme ability to describe, illuminate and make real.
Granta’s Senior Team set ambitious challenging targets to expand exposure of their branding and subscription campaigns across English speaking markets (predominately targeting Europe, Canada, US, Australia and New Zealand) within set monthly budgets.
Working closely with Granta provided valuable and detailed insights into their brand, products and goals leading to an exciting and dynamic relationship.
Our approach included a holistic-macro strategy which pulled together all the current aspects of Granta’s previous marketing along with some other services such as remarketing across multiple platforms, ran in unison and with a single set of goals.
Rapidly responding to and highlighting areas of high or low performance, then sharing this intelligence in a holistic manner. This allowed for multiple campaigns to be managed in a singular manner, in which changes and opportunities could be rapidly capitalised upon, as well minimising wastage/overspend or creep on CPA costs.
This holistic macro strategy of jointly utilising multi-platforms each with their own micro strategies allowed for specific and focussed targeting of individuals with the desired demographic and geographic requirements leading to impressive conversion rates and cost per acquisition figures.
We boosted Granta’s overall subscribers and maximised their return on investment. Traffic through to their website significantly increased.
The interaction rate on the subscription pages increased significantly:
However, the overall measure of the performance for the marketing strategy came from the increase in the number of subscriptions Granta received against a targeted CPA.