Case Studies

iForce

Case Study

iForce

Our SEO solutions helped iForce increase their audience with an impressive 500 new users a month.

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The Client

iForce are a market leading developer of supply chain solutions for multi-channel retailers. For over 20 years, they have been managing the logistics operations of some of the UK’s biggest retailers. For the past two decades, they have remained on the cutting edge of logistics software development. Their SAAS solutions include innovative carriage management and returns handling software.

Their client roster includes eCommerce giants such as John Lewis, Tesco, Made.com, Paperchase.co.uk, TheWorks.co.uk and more.

The Challenge

Our objective was to help iForce maintain a dominant presence within the fast-accelerating multi-channel logistics sector. They’ve been entrusted to handle the eCommerce operations of some of the biggest names in retail and their ultimate goal is to continue expanding their client base. In order to achieve a high level of online visibility, iForce required an innovative SEO solution. They wanted to see increase their audience, and subsequently generate more leads, by improving their search rankings.

Our Strategy

We implemented a comprehensive SEO strategy to aid iForce’s online visibility. After completing an audit of the iForce website, we determined which areas were damaging its overall SEO health and impeding its search rankings. We then immediately began addressing these issues through a combination of:
– Strategic technical SEO
– Search and UX optimised content writing

The Results

Our SEO stategy proved to be a demonstrable success, and met the core objectives of increasing users and sessions for the logistics service providers.

8.75%
Growth in users
500
New users a month
6%
Increase in sessions

iForce enjoyed higher search rankings which, in turn, caused a substantial increase in the number of users and sessions. Ultimately, this had a positive effect on the number of leads generated through organic search.

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