Case Studies

IMI plc

Case Study

IMI plc

GSM helped IMI plc increase their conversions worldwide with a comprehensive PPC strategy.

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The Client

IMI plc is a leading specialist engineering company that designs, manufactures and engineers precision valves and actuators. Their state-of-the-art technologies are integral to vital engineering processes across a range of sectors, such as energy, transportation and infrastructure. With manufacturing facilities in over 20 countries, IMI is a truly global client.

The Challenge

IMI approached GSM with a view to strengthen their position as a leading global precision engineering group. Their objection was to increase clicks and conversions across their international audience, including:

  • Belgium
  • Denmark
  • France
  • Germany
  • Sweden
  • United Kingdom

They also wanted us to help them overcome the obstacle of high cost-per-clicks (CPCs).

Our Strategy

In order to help IMI achieve their goal of a high conversion rate across a global audience, we deployed different campaigns to different international audiences. Each unique campaign promoted a unique range of products most relevant to users in a certain locale. Our PPC strategy was a comprehensive one, and we utilised the following services:

  • Paid Search ads
  • Display ads
  • Remarketing

The Results

Our PPC strategy for IMI was a demonstrable success.

29%
Increase in conversions
93%
Increase in clicks
33%
Decrease in CPCs

As well as causing their clicks to soar by 93% year-on-year, we saw conversions increase by an impressive 29%. We also reduced their CPCs by 33%.

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