Enlist the help of the experts

Bing Shopping Management

Why you need Bing Shopping Management Services

Bing Shopping campaign management from experts will have overwhelmingly positive improvements on your traffic and revenue. Businesses with a lot of products in their store will reap the benefits, since you can’t just “set and forget” when it comes to Bing Shopping campaigns. We will create bespoke PPC campaigns that we will continue to tweak and optimise over months and months to the unique technical requirements and audiences on Bing. Shopping ads are essential to securing visibility in a crowded eCommerce marketplace so it’s vital that you stand out from the crowd with ads created by specialists. Shopping ads will appear front and centre on Bing’s search results page, as well as under a dedicated shopping section. When shopping ads are run by experienced PPC account managers, you will find that page 1 exposure is extremely achievable. Use every tool to your advantage, and start running Bing Shopping ads for your eCommerce businesses. Attract an audience with high purchase intent with help from our Bing Shopping management services.

With our Bing Shopping management, our experts will thoroughly optimise your ads account to give you a leg up over your competitors. Our team is well versed in the subtle differences between Google Shopping and Bing Shopping, so we can assist you with anything from initial set up, to budget management. We’ll help you get the most out of this overlooked platform, as we believe that it is vital to make use of every platform at your disposal. As Google Premier Partners, our PPC management services are second to none, and we have even received numerous awards for our work in different sectors. If you already have a Bing Shopping campaign up and running, a fresh pair of eyes is often vital to fix underperforming ads. Our Bing Shopping experts can identify unnecessary clutter and correctly build your shopping feed to help you achieve your goals.

Don’t fade into the background, stand out with the help of Bing Shopping Management.


  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need Bing Management? Get in touch with Global Search Marketing today. If you have a monthly budget in mind, we can work with you to assign your budget to where it matters the most. PPC is a great way to get you the most traffic and conversions for your money in a short amount of time. When you come to us for Bing management services, we can help you with everything from setup to conversion tracking. Let us help you create and optimise your PPC campaign on Bing.

Methods & services | Paid Search Ads

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of Bing Shopping Management

A strong Bing Shopping strategy will aim to target users with a strong purchasing intention and incite them to purchase your products. Shopping ads on Bing will display a photo of a product that has a strong correlation to their search term, as well as a cost and reviewer rating. These are highly targeted ads that relate to exactly what the searcher needs, which makes them an effective form of advertising.

We typically begin the process by analysing your current setup to determine the areas that need the most work. We won’t hesitate to cut out ad groups that are wasting budget as this will help you start off on the right foot and get you the swift results you desire. Following this, we will set up new ad groups and we will make continuous optimisations across the lifespan of your campaign. Each change/addition we make will be highly informed based on data that we have acquired, meaning that we focus on results above everything.

Budget allocation will be altered based on audience engagement, so ad groups that don’t resonate with your audience will be altered/removed, meaning that budget waste is kept to a minimum. We will constantly test new, innovative PPC techniques within your account, that will boost your revenue. Choose a PPC agency with access to the newest PPC techniques in the industry. We can fully integrate within your team and help you reach your goals with no effort on your part. We are fully experienced in a multitude of niches, ranging from boutique retailers to large scale operations with thousands of products. So, you can rest assured that we can direct your Bing Shopping campaigns to success. Contact Global Search Marketing for tailor-made solutions Bing Shopping ad management

How can we help?

As a leading PPC agency in the UK, we are well versed when it comes to running Bing Shopping ads. We’re a leading PPC agency, so we will craft shopping ads so that they bring your eCommerce business the revenue it needs to thrive. Get your business front and centre on major search engines with the help of our Bing Shopping management services. We use a combination of new and tried and tested techniques to find a unique strategy that works for your brand. We fully believe that each business requires a bespoke strategy, and our dynamic blend of granular, strategic and detailed mentalities always leads UK businesses to success. Don’t get left in the dust by competitors, let us fine tune your PPC campaigns with our Bing Shopping management services. Give us a call and we’ll give you a quote.

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