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Google Shopping Management

Why you need Google Shopping Management

Google shopping ads can get overwhelming for businesses with a lot of products in their store, which is why you need our Google Shopping Management services. Shopping ads are essential to securing visibility in a crowded eCommerce marketplace so it’s vital that you stand out from the crowd. Shopping ads appear front and centre on Google’s main search page, as well as under a dedicated shopping section. Effective shopping ads can actually grant you page 1 exposure for your important products, making Google shopping an incredible effective tool. Google Shopping is the channel of choice for many eCommerce businesses, so if you’re not using it, why not start now? Attract an audience who are intending to buy with our Google Shopping management services.

Rather than bidding on keywords, Shopping relies on a product feed to decide what products are included on each search query. This means that it is vital that your shopping feed is correctly formatted and optimised for Google. As a Google Premier Partner, we can give you the best possible chance of having your ads displayed for the search queries you want. Your Google Shopping ads can include other vital pieces of information such as review stars, prices, sales and much more.

If you’re not currently running effective Google Shopping ads, it is vital that you come to us ASAP for advice. We can help with every step of the process, from setting up custom audiences to helping with shopping feed management. No matter what, we will create a strategy that improves your conversion rate as well as your return on investment. Above all, we will ensure that your account performs at its best and get you instant results. Our Google Shopping management will make a world of difference on the performance of your ads account, especially since we’re a Google Premier Partner. Don’t fade into the background, stand out with the help of expertly crafted Google Shopping ads.


  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need Google Shopping management? Get in touch with Global Search Marketing today. We will work with you to create a strategy in line with your goals and budget. Shopping ads are a great way to drive conversions on your eCommerce website, but it only works as long as your shopping feed is correctly managed. Get that important page 1 exposure with our Google Shopping management services.

Methods & services | PPC

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of Google Shopping Management

A Google Shopping strategy will target users with a strong purchasing intention, and will display a photo of a product that would interest them as well as a cost and reviewer rating. These are highly targeted ads that relate to exactly what the searcher is looking for, so they are a very effective form of advertising.
When you come to us for help with shopping ads, we begin by analysing your current setup and determining what needs to be improved. We won’t hesitate to cut out ad groups that are wasting budget as this will help you start off on the right foot and get you the swift results you desire.
After we’ve set up your ad groups, we will make continuous optimisations across the lifespan of your new shopping campaign. We make highly informed optimisations and we utilise past data to make informed decisions that will improve your campaign. We continuously adjust the budget allocation based on audience engagement and we are constantly testing out new ideas to boost your revenue. That’s why you need to choose an experienced PPC agency that can integrate into your team and push towards your goals. We have experience with all kinds of businesses, ranging from boutique retailers to large scale operations with thousands of products. So, you can rest assured that we can provide you with a bespoke, data driven solution to Google Shopping ad management

How can we help?

We’re a leading PPC agency, so we will craft shopping ads so that they bring your eCommerce business the revenue it needs to thrive. Get your brand front and centre on major search engines with the help of our Google Shopping management services. We use a combination of new and tried and tested techniques to find a unique strategy that works for your brand. We fully believe that each business requires a bespoke strategy, and our dynamic blend of granular, strategic and detailed mentalities always leads UK businesses to success. Don’t get left in the dust by competitors, let us fine tune your PPC campaigns with our Google Shopping management services. Give us a call and we’ll give you a quote.

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