Enlist the help of the experts

In-House PPC Support

Why you need PPC Support

The performance of your PPC campaign should be at the top of your priority list, which is why we offer PPC support for your marketing team. No matter their skill level or ability, it always helps to have a third party take a glance at your campaigns, especially by a Google Premier Partner. Whether you’re completely new to PPC, or whether you’ve already created a campaign and need additional help, we can assist you in finding a strategy that works for your business. Take advantage of our years of experience in the marketing industry, and come to us for PPC support. When you work alongside us, you will find that you will quickly improve your ROI and get more conversions for your budget.

Our PPC support will extend your reach further than ever before and we will even act as consultants for your existing marketing team. Gain broader brand exposure and see an instant improvement in conversions from Google search ads, display ads, video ads and remarketing ads. Harness the power of this enormous platform with effective and engaging ads.

If your account isn’t performing to your expectations, you need to act quickly and hire a team to check things over. The longer you wait, the more of your budget you’ll waste on ads that don’t work. When you work with a Google Premier Partner, you’re giving your business the best chance of success. Enlist our help and give your PPC team the support they need. We will get you that all important first page exposure on search engines such as Google and Bing. PPC support is often the difference between being successful online and being totally invisible.

Outcomes

  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need Google Ads Management PPC support? Get in touch with Global Search Marketing today. Once you have assigned a monthly budget for your ads, assign that budget where it is most needed. We aim to get you the most conversions for as little as possible, targeting the products and services that are most important to you. As part of our PPC support, we can arrange everything from initial keyword research to conversion tracking. Let us help you create and optimise your ads to spread your brand message.

Methods & services | PPC

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of PPC support

When you come to us for a PPC support, we will help you define goals, outcomes and strategies for each platform you’re using. No matter whether that’s Google Ads, Bing Ads or even social media platforms. Following this, we will assess the current state of your account, as well as analyse any changes that have been made to it in the past to ensure that we are starting you off on the right foot. We will give advice on ad copywriting, keyword research and budget management, with advice on how to continue optimisation after we’re done. The key to a successful PPC campaign is constant small changes that make a big impact.
Evolve your PPC campaigns with help from a Google Premier Partner. We will use intentional targeting to ensure your campaigns are profitable. All your ad groups will be built using relevant search queries to target users who are actively seeking your products and services. What’s more, we can accurately track your data and build upon your campaigns using this information.

How can we help?

As a leading UK PPC agency, we know how to nurture your target audience with meaningful and engaging ads that spread your brand message and get you conversions. We build our strategies using both new and known PPC tactics, to create something that works towards your goals. Our PPC strategies combine both new innovations as well as tried and tested methods to create something bespoke for your business. We take a dynamic approach to building PPC campaigns, we use a blend of granular, strategic and detailed mentalities, to lead us into taking the right foot forward for your business. Don’t be left in the dust by competitors and let us analyse and fine tune your PPC campaigns to get you the results you need. Contact us for PPC support today.

Ready to talk? So are we

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