Enlist the help of the experts

PPC Audits

Why you need a PPC Audit

A PPC campaign that has been audited by experts will give you a leg up over your competitors. Coming to us for a PPC audit will do wonders for your campaign, as a fresh pair of eyes is often the solution to underperforming paid ads. Our PPC experts will help you get rid of unnecessary clutter, ensure correct setup, as well as ensure that your campaign will help you achieve your KPIs.

If your account is having performance issues, you need to act quickly and hire a team to check things over. The longer you wait, the more of your budget you’ll waste on ads that don’t work. When you work with a Google Premier Partner, your business has the best chance of success. We will help you get that important first page exposure on search engines such as Google and Bing. After a PPC campaign has been audited, our clients always notice an influx of online purchases or sign ups, meaning that a PPC audit often makes the difference between being successful online and being totally invisible.

Outcomes

  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need help with PPC auditing? Get in touch with us today. If you have a monthly budget, we can work around this to get you the most traffic and conversions for your money. PPC ads are a great way to achieve fast results when it comes to digital marketing. We can help you with everything from setup, managing and auditing. Let us help you set up and optimise your ads on Google, Bing and even social media.

Methods & services | PPC

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of a PPC audit

When you come to us for a PPC audit, we will help you define goals, outcomes and strategies for each platform you’re using. No matter whether that’s Google Ads, Bing Ads or even social media platforms. Following this, we will assess the current state of your account, as well as analyse any changes that have been made to it in the past. This way, we can help you take the right steps forward and get your campaign operating more efficiently. A PPC audit will include advice on ad creation, keyword research and budget management, with advice on how to continue optimisation after we’re done. The key to a successful PPC campaign is constant small changes that make a big impact.

Let us help you evolve your PPC campaigns by helping you set profitable, intentional targeting. A successful campaign is built using relevant search queries to target users who are actively seeking your products and services. One of the key benefits of PPC is that you can accurately track your data. This means that our results-driven specialists can continually improve these campaigns with testing and incisive targeting.
Evolve your PPC campaigns with help from a Google Premier Partner. We will use intentional targeting to ensure your campaigns are profitable. All your ad groups will be built using relevant search queries to target users who are actively seeking your products and services. What’s more, we can accurately track your data and build upon your campaigns using this information.

How can we help?

Our PPC team takes an agile approach to digital marketing, and our PPC audits are no different. We use a dynamic blend of granular, strategic and detailed campaign approaches to identify the best way to drive results for your business. Let us take the reins and use the power of automation to scale your account to any size you can imagine. Get relevant customers who are searching for your exact services with the help of PPC. Get in touch with Global Search Marketing to discuss what PPC management services you need.

Ready to talk? So are we

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