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Remarketing Management Services

Why you need Remarketing Management

Ads that target users who have already visited your website are often highly profitable since these users already have an interest in your brand, and this is why you need our remarketing management services. Normal search ads can only push your brand’s exposure so far; when it’s time to drive conversions, remarketing ads are your best bet.

Our remarketing services are a go-to if you want to make the most of existing interest in your products and services. Showing ads to customers who have already expressed an interest in your brand product is an easy way to acquire leads and purchases. Since the majority of eCommerce users do not convert on their first visit, you will need to incite them to return. What’s more, customers who have previously visited your site tend to spend more, as they have a higher brand and product recognition. This is why our remarketing management services are a highly successful way of increasing your conversions and ROI.

If you’re not currently running effective remarketing ads, it is vital that you come to us ASAP for advice. We can help you set up an audience and create ads that increase your conversion rate on your PPC account. Once we’ve taken the reins, we will ensure that your account performs at its best and you will see results instantly. Our experienced PPC managers will ensure that you get an influx of new business. Our remarketing management will make a world of difference on the performance of your ads account, especially since we’re a Google Premier Partner. Don’t fade into the background, stand out with the help of remarketing ads.

Outcomes

  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need remarketing management? Get in touch with Global Search Marketing today. If you have a monthly budget in mind, we can work with you to assign your budget to where it matters the most. As long as you track customers correctly, remarketing ads is a great way to get you the most traffic and conversions for your money. We can help you with the entire process of setting up your ads including everything from conversion tracking to ad creation. Let us help you create and optimise your PPC campaign on Google, Bing or even social media.

Methods & services | PPC

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of a PPC audit

A PPC remarketing strategy will target users who have previously browsed your site. When a user has visited your site, a cookie will be installed on their browser. This will allow ad platforms to serve highly targeted ads that relate to your site, product or service and these are designed to bring in a highly relevant audience. Our remarketing management services help your brand stay front of mind among your audience.
When you come to us for help with remarketing ads, we begin by analysing your current setup. If you already have remarketing ads running, we will take a look at where you’re going wrong and make amendments. We won’t hesitate to cut out ads that are wasting budget as this will help you start off on the right foot. This will help you get the swift results you desire.
After we’ve set up your ad groups, we will make continuous optimisations across the lifespan of your new campaign. Our amendments will be informed, based on the data that your campaign accumulates. We can use this to figure out which ads are working and which ads are not, and we adjust the budget accordingly. PPC is a continuous process, and someone always needs to be monitoring engagement, conducting market analysis, and A/B testing ads. That’s why you need to choose a PPC agency that can integrate into your team and push towards your goals.

How can we help?

We’re a leading PPC agency, so we know how to push your remarketing ads so that they bring you the business you need. Remarketing management involves constant nurturing of your target audience with meaningful and engaging ads that spread your brand message. Our PPC strategies are created using a combination of new techniques as well as tried and tested methods. Our dynamic blend of granular, strategic and detailed mentalities always leads us to the best method to drive results for your business. Don’t get outmatched by competitors who are running remarketing ads, let us fine tune your PPC campaigns. Contact us for remarketing management services today.

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