No PPC strategy is complete without video ads. YouTube is the world’s second biggest search engine after Google – so if you’re not taking advantage of our video advertising services, you’re missing out. YouTube has billions of people searching for original video content, the way to make the most of this is with an effective video advertising campaign.
Our video advertising services will extend your reach beyond the confines of Google and Bing. As well as targeting users who are actively searching for your products and services, you gain wider exposure. YouTube has 300 minutes of video uploaded every minute, 4 billion views each day and 1 billion users. Harness the power of this enormous platform with effective and engaging video ads.
However, video ads aren’t only restricted to YouTube. Video Ads can be shown across YouTube Search and YouTube Videos, Google partner sites, apps and the Google Display Network. This gives you the potential to reach a huge audience, many of whom would be difficult to reach through traditional advertising channels. This can ensure that your message gets to the right audience at the right time.
If your ads aren’t effectively reaching your target audience, you must act quickly to ensure that you’re not wasting budget on ads that don’t work. Come to Global Search Marketing for expert advice on how to run your video ads. We will take the reins of your campaign and ensure that your business sees results. Enlisting the help of an experienced Google Premier Partner will make a world of difference on your marketing endeavours. Don’t fade into the background, stand out with the help of bespoke video ads.
Scale your account to account for business growth.
Improve the quality of your campaigns to get more from your budget.
Revitalise crumbling campaigns due to poor planning and execution.
Push the boundaries of your campaign to maintain profits.
Scale your marketing strategies without sacrificing time, performance or profitability.
Focus on your top performing products and services and scale ad groups over time.
Need Google Ads Management? Get in touch with Global Search Marketing today. Once you have decided on your monthly ads budget, we can work with you to assign your budget to where it matters the most. Video ads are a great way to generate brand awareness alongside increasing traffic and conversions in a short amount of time. When you come to us for Google Ads management services, we can help you with everything from setup to conversion tracking. Let us help you create and optimise your video ads to spread your brand message.
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.
The basics of Video Advertising
Video ads take the form of short video clips which can be found at the start and in the middle of YouTube videos, which are designed to get your brand message out there to a huge amount of people. Our video advertising services are perfect if you want to stay front of mind among your audience. A great YouTube strategy cannot be executed without great content. Our experts can recommend the best course of action when it comes to implementing video ads on YouTube. We can organise getting your content out there, whether that’s in a TrueView In-Stream ad or a TrueView Discovery ad. With this, you can use our video advertising services to build out a detailed campaign that delivers increased traffic, leads and sales.
Following the initial set up, our PPC specialists will continue optimising and making amendments across the lifespan of your video campaign, based on factual data that the campaign accumulates. PPC is a continuous process, and someone always needs to be checking audience engagement, conducting market analysis, and testing one set of ad creatives vs another set. That’s why you need to choose a PPC agency that can integrate into your team and push towards your goals.
When you come to us for video ads management, we work alongside you to ensure that we meet your goals. Our first step will always be to analyse the current situation of your account, and make amendments to help you start off on the right foot. We won’t hesitate to remove ad groups that are hindering your progress, so that your budget isn’t being wasted on ads that don’t work. This setup process is necessary in order to get you the swift results that you desire. Video advertising services include designing ad creatives, placement management as well as budget management, so we really cover the whole spectrum.
Our specialists can guide you through optimising your video ads for the best possible performance. A well-designed video advertising campaign is certain to boost brand awareness, increase your impressions and – most importantly – drive conversions.
What’s more, with our ongoing analysis and reporting, you can easily see which video ads are working for you and easily view ad spend.
How can we help?
As a Google Premier Partner and a leading PPC agency, we are the leaders in the country when it comes to running video ads. We will nurture your target audience with meaningful and engaging ads that spread your brand message. Our PPC strategies combine both new innovations as well as tried and tested methods to create something bespoke for your business. We take a dynamic approach to building PPC campaigns, we use a blend of granular, strategic and detailed mentalities, to lead us into taking the right foot forward for your business. Don’t be left in the dust by competitors and let us analyse and fine tune your PPC campaigns to get you the results you need. Contact us for video advertising services today.
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