Analytics Set Up & Audit
Analytics Set Up & Audit
Setup and Audit
Data is at the forefront of everything we do and through the use of Google Analytics, we are able to gain invaluable insight into user behaviour that can assist in the decision making process, help us better understand the flow of your website and even attribute revenue to a specific digital marketing platform. The difference between digital marketing and other forms of marketing is that you are able to accurately measure conversions, ascertain key demographic information and, in some cases, allocate revenue gained from organic and paid search. Our Google Analytics consultants regularly utilise Google Analytics to drive our optimisation strategies and are adept in setting up the platform and carrying out audits on current analytics accounts.
Getting it right first time, every time.
There are multiple ways to implement Google Analytics tracking into your website – however – if done incorrectly, your data will be unreliable and, in some cases, non-existent. All our staff members are Google Analytics certified, so whether you have one website that required Analytics or 20, we can organise your account and set up tracking to ensure that you receive the valuable business data that is essential to digital marketing.
Google Analytics can be an excellent measure for whether your business is ready to take the next step. Whether that be to expand your reach to additional locations both nationally and internationally or to aid in tracking KPI completions; Google Analytics provides a wealth of information that is invaluable to any business.
Getting the most out of your analytics account.
As with many other digital measurements, there is not necessarily a one-size fits all method for Google Analytics setup. Whether your website is e-commerce, service-driven or you have multiple sub-domains that target different languages, you will require tracking that collects useful data. Our team will look at the options and choose the swiftest option to get your analytics up and running in no time.
A variety of our clients already have Google Analytics set up for their individual website. The question is, is it performing as well as it could? Our team are adept at carrying out Google Analytics audits, and can offer a range of processes to improve the functionality of your tracking and, therefore, provide a better insight into your website’s performance.
For a Google Analytics audit, or for a Google Analytics setup, get in touch with the team for more information.