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11 Pinterest Marketing Tips for 2020

Categories: Paid Social

There are over 250 million monthly active users around the globe using Pinterest ready to see your amazing products and offers. Since Pinterest is a highly visual platform, learning how to use high-quality Pins as part of your paid social campaign will put you on the road to success. Here are some bite-size tips on how to create amazingly designed Pins that perform well.

1. Use compelling imagery to showcase your prodcuts

Expose your audience to your products in interesting ways. Use a creative backdrop, interesting scenery or bright and bold colours. Anything to pique the interest of potential customers. Sell an idea rather than a product.

2. Streamlined, intentional design performs well.

In order to streamline your Pinterest marketing strategy, you need to put yourself in the place of a potential consumer. Create a Pinterest account and scroll for a while. What kind of posts are you most drawn towards? By learning which pins you want to click and save, you can figure out what the average user wants to see on Pinterest. This helps you avoid creating images and content that don't resonate with your audience.

3. Lifestyle images are often more effective than product shots

Not unlike other social media platforms, organic-looking posts are the key to a successful marketing campaign. Simple and plain promotion of your services can come across as rather abrasive on a platform like Pinterest. Instead, try images and content that is aesthetically pleasing and answers a potential question that a consumer may have. That way, they are much more likely to track you down in the future.

4. Pins with multiple images or a variety of products see higher engagement.

Design a story that people love and gravitate towards. When it comes to using multiple images on a pin, make sure that you are consistent with your logo, fonts, branding, colour palette and photography style. Creating a unique visual style - and sticking to it - is vital in creating a recognisable brand on Pinterest.

5. Mobile-First

Single out your potential pinners with an audience demographics report and tailor your campaign according to audience language, location, device and gender. 85% of all Pinners use Pinterest on mobile – so it is essential that your Pins are fully optimised for the mobile space.

6. Use eye-catching images with the right ratio

A high quality, vertical image is key to standing out in your audience's feeds. You can use a 2:3 aspect ratio, or stack two images on top of each other to form one vertical Pin. Check out this board on the best images sizes for further detail.

7. Leverage text overlay

Incorporate copy into your Pin without compromising the design. Clarify messages, showcase an offer and make call to actions loud and clear while still remaining concise. Use a text overlay with the aim of telling a better story.

8. Typographic design can help to elevate your text and message

Read some guides online to learn how to create must-pin graphics. There is no right or wrong way of doing this, but a little guidance wouldn't go amiss. If you're not the creative type, contacting a graphic designer might be the way forward.

9. Video Pins are great for how-tos, storytelling or showcasing a product in use

Video take your content marketing to the next level. Enhance your social storytelling by leading with a compelling visual and hook to capture a Pinner’s attention. Starting strong will greatly help in capturing your audience's attention. Short videos tend to work best on Pinterest and a clip that is less than 15 seconds long is recommended. Then of course, using clear titles, descriptions and hashtags will help your content be more searchable, so make sure you work on your written content before posting.

10. Branded content on Pinterest can provide credibility and promote action

Include your logo on each and every one of your posts. After all, the main goal of pinterest is to lead prospecitive customers to your website or store. Including your logo and brand name on your pins will increase your brand recognition with people who save your pins.

11. Avoid excessive hashtags in your Pin design

Using too many hashtags in your pins can come across as spammy. People on Pinterest want an organic experience and adding hashtags to your descriptions can be distracting and don't add any kind of ranking value.

Summary

The main thing to remember is that it is vital to tweak your campaigns according to your audience's needs and preferences. In order to lead a successful Pinterest marketing campaign in 2020, use promoted pins at their full potential by adapting your posts according to your budget, product and audience. What's more, following best practices is always recommended and we've covered a large amount of them above.

For any further questions, please get in touch with the PPC experts at Global Search Marketing.

Google Premier Partner