If you’re running an E-Commerce store it’s vital that you work out a strategy for how you can best utilise photography and imagery to maximise your sales. If you don’t then you could be losing out on sales to your competition. Developing a photography strategy though is something that most marketers and business owners don’t have a lot of experience with, which is why we pulled together the top 3 things you need to look at implementing throughout your e-commerce store to have a photo strategy that delivers meaningful results for your business.
Item 1: Get High Quality Product Imagery
Product photography is an essential part of any e-commerce store’s conversion rate optimisation strategy. Without high quality imagery then your users will be left with a poor impression of both the products on offer and your business as a whole. Take a look at any of the ecommerce stores that you use as part of your regular life, and you’ll see that the successful ones have invested in high quality product photographs. This isn’t a coincidence. It’s been shown that high quality product photographs have a direct impact on the number of people who convert into sales, so you need to ensure that you’re working with a product photographer who can get you the high-quality images you need.
On top of this, you need to also consider whether you need to invest in lifestyle product photography. By demonstrating how the products are used in real life you provide additional impetus for the user to make their purchase. Getting these lifestyle product photo can be tricky, so make sure you work with a specialist commercial photographer to get everything in place.
Item 2: Use Corporate Headshots to Humanise Your Business
Unless you’re already a major established brand the chances are the majority of your users will be finding your site for the first time when they make a purchase, which means they will have little to no knowledge about you or your business. This means you could come across as just another faceless business, which could people off. Whilst you can use common tips and tricks like reviews to show that you’re trustworthy, you can actually use photography to get the same effect.
By using corporate headshots you’re able to give your business a human face that will automatically make you look more trustworthy. If people know who runs the business, then they are more likely to make a purchase. It’s important to make sure you’re working with a professional corporate headshot photographer though, to ensure that you have the best available headshots for you and your team, as any image on your site can affect how people perceive your brand.
Item 3: User Generated Content
User generated content is a fantastic way to get a whole host of images of your products being used in the real world. Not only does it show that other people have bought the product, and are enjoying it, but it also helps demonstrate that your brand is trustworthy as a whole, as you should be looking to get user generated photographs for every product on your site.
You may need to consider encouraging people to upload photos of their purchases, but this can easily be done by providing cheap offers such as 5% off their next purchase.