WHO WE HELPED
Our Client
As Brands go, they don’t get much bigger than AGA RangeMaster. No high-end kitchen is complete without one of these impressive ovens, whether your part of the cast of The Real Housewives of Cheshire or have an eye for style.
AGA RangeMaster’s multi-disciplined in-house marketing teams have for many years developed a strong SEO and Link Profile, with impressive stats such as a Domain Authority of 35 and Page Authorities of 40-45, not to mention circa 50,000 links from over 1000 referring domains. However, despite the expertise within their in-house team, GSM have provided an SEO Consultancy to complement and provide higher end specialist knowledge to maximise performance.
- Significantly Increased Organic Rankings
- Improved Breadth Of Keywords Ranking
- Increased Organic Traffic by an impressive 80%
GETTING STARTED
The Challenge
Working with the Digital Marketing Team at AGA RangeMaster our SEO and Digital PR Teams, were tasked with identified opportunities to improve website visibility and traffic levels, as part of their continual Brand Awareness drive. With such a well developed SEO Foundation and Back-linking Profile, this required in-depth SEO Audits and Data Analysis exercises to highlight opportunities. Our SEO and Digital PR teams leapt into action with their usual determination to deliver results, with an element of professional pride at stake to deliver meaningful change.
WHAT WE DID
Our Strategy
To develop a considered strategy and formulate a programme of work, our SEO and Digital PR Teams, embarked upon detailed Analysis comprising of deep dives into Google Analytics, Moz, SEMRush, Screaming Frog, Majestic and many other specialist softwares, along with assimilating the data provided by the AGA RangeMaster’s in-house Digital Marketing Team. Gradually, opportunities came to light, leading to strategies to improve Onsite Content (optimisation and new landing pages), deal with a host of technical issues affecting their Core Vitals, CRO recommendation to improve UX and engagement, then finally a Back-linking Programme.
SEO & Digital PR
Programme Of Work
Following the detail analysis and deep-dive into AGA RangeMaster’s website content, our SEO team and Digital PR team developed a Programme of Work, which listed all the activities/tasks to be conducted in initial phases and thereafter with clear highlighted purpose and objectives. Some aspects of the programme of work were to be implemented by the in-house team and in some cases for additional resource or due to technical complexity our teams implemented certain aspects of the programme. Gradually, opportunities came to light, leading to strategies to improve Onsite Content (optimisation and new landing pages), deal with a host of technical issues affecting their Core Vitals, CRO recommendation to improve UX and engagement, then finally a Back-linking Programme.
- Onsite Content & Optimisation Plan
- Core Vitals & Technical SEO Plan
- CRO Recommendation & Schedule
- Outreach & Back-link Research and Schedule
Performance
Results Achieved
With the SEO and Back-link Profile well established by the AGA RangeMaser in-house Digital Marketing Team, our objective was to improve website visibility and traffic levels, to maximise Brand Awareness. Our SEO team and Digital PR delivered exactly that, refinement and improvements driving new traffic/visibility and increased Brand Awareness. AGA RangeMaster’s Marketing Director was impressed with the results.
- Increased Organic Traffic by 80% on Google
- Increased Organic Traffic by 42% on Bing
- Fixed over 15,000 technical errors on their site
- Improve overall site crawl-ability
For more information on how GSM can transform your Sales & Revenue please contact us.
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