E-Commerce Our website health checks and solutions created a better user experience and boosted organic traffic for AGA Rangemaster.

AGA Rangemaster

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WHO WE HELPED

Our Client


AGA create robust wood burners with high durability and efficiency for customers that are looking for an eco-friendly solution to warming their home that doesn’t sacrifice aesthetic appeal.

They pride themselves on being at the forefront of engineering excellence for almost a century and their personal touch and passion for mingling company traditions with the latest technology is their recipe for providing the very best stoves to their customers.

THE RESULTS

What We Achieved


Working with GSM saw AGA gain a noticeable increase in Organic traffic from multiple search engines.

That had a domino effect on the overall health of the website and Google’s trust in the value of the service AGA offered.

41.40%

Organic Yahoo! traffic increase

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

79.81%

Organic Google traffic increase. Zing!

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

x1000

Redirected broken links. Gotchya!

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

GETTING STARTED

The Challenge


Following a thorough investigation of the client’s website, we were able to identify a number of issues that were holding the website back in terms of performance.

Prioritising technical tasks that would bring about the most change and working our way through site optimisations was our main focus. Getting as much organic traffic to the site was important, however, ensuring that the quality of this traffic also improved was our highest priority.

WHAT WE DID

Our Strategy


Through analysing all the data available, we were able to pin-point holes in the communication between the website and Google that was holding Aga back from improved user experience and, of course, higher rankings.

Whilst Google keeps ranking factors close to the chest and regularly updates its secret algorithm, the majority of its recent updates have tended to focus on user experience. Therefore, making the website journey as straight-forward as possible was a must when it came to our technical updates.

Performance

The Results


35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here. 35 words here.

50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here, 50 words here.

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