Lead Generation Our comprehensive PPC strategy for IMI Hydronic Engineering plc helped them increase their global reach, driving an astonishing 93% increase in clicks.

IMI

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WHO WE HELPED

Our Client


IMI plc is a leading specialist engineering company that designs, manufactures and engineers precision valves and actuators. 

Their state-of-the-art technologies are integral to vital engineering processes across a range of sectors, such as energy, transportation and infrastructure.

With manufacturing facilities in over 20 countries, IMI is a truly global client.

THE RESULTS

What We Achieved


IMI wanted to deal with their high cost per clicks in their itnernational marketing so they coud maximsie the traffic from PPC.

We were able to reduce their CPC, increase their traffic and increase their conversions.

29%

Increase in conversions

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

93%

Increase in clicks

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

33%

Decrease in CPCs

Resulting in 15 words here, 15 words here, 15 words here, 15 words here, 15 words here.

GETTING STARTED

The Challenge


IMI approached GSM with a view to strengthen their position as a leading global precision engineering group. 

Their object was to increase clicks and conversions across their international audience, including in:

  • Belgium
  • Denmark
  • France
  • Germany
  • Sweden
  • United Kingdom
WHAT WE DID

Our Strategy


In order to help IMI achieve their goal of a high conversion rate across a global audience, we deployed different campaigns to different international audiences. 

Each unique campaign promoted a unique range of products most relevant to users in a certain locale.

Our PPC strategy was a comprehensive one, and we utilised the following services to reach new audiences worldwide:

  • Paid Search Ads
  • Display Ads

To ensure that we maximised the potential of every click, we implemented an incisively targeted Remarketing campaign to cultivate high value leads from returning users.

Performance

The Results


Our PPC strategy for IMI Hydronic Engineering plc was a demonstrable success and we more than achieved all three of our core objectives.

As well as causing their clicks to soar by 93% year-on-year, we saw conversions increase by an impressive 29%. We also reduced their CPCs by 33%.

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