WHO WE HELPED
Our Client
OLPRO is a provider of awnings and camping equipment through their ecommerce website as well as partner suppliers. They provide awnings of all shapes and sizes through their website.
Increasing sales from their website was OLPRO’s top priority, all while being in a highly competitive market with many companies offering similar products. Global Search Marketing was approached by OLPRO with the task of a national SEO campaign to increase sales from the website.
- Sales Increased by 50%+
- Marketing Expenditure reduced by 40%.
- Revenue increased to 150%
GETTING STARTED
The Challenge
Global Search Marketing identified a number of issues relating to a new site launch, previously before the SEO work had started on the website. Technical SEO would need to be carried out on the issues identified to rectify them. A drop in traffic to the website was the main symptom of these technical issues, therefore also decreasing sales from the website.
The client expressed they would like to target campervan awnings and related keywords to begin with as this is their main product line. This is a highly competitive area and a challenge which Global Search Marketing were willing to take on. After consulting with the client, a strategy was formed and an implementation was agreed before commencing work.
WHAT WE DID
Our Strategy
The SEO strategy consisted primarily of onsite work and content creation, off site link building was managed by OLPRO’s external PR company. Initially the content from the previous website was rewritten and then transferred to the new website. This was required, as the biggest problem identified was the lack of content on the new site. Our team implemented a content plan over the first few months with the agreement of OLPRO, this supported the other SEO work and targeted the different models of van awnings.
This proved to be a success, with traffic recovering and then surpassing previous levels to the point where we are today. Revenue from organic search traffic increased in this time as well as conversion rate. Site architecture and navigation was completely overhauled, with a more logical approach implemented onto the website. This also played a part in the improved results of the website.
Performance
The Results
OLPRO received results from their SEO after a few months of work by the team. They benefited from an uplift in sales from the website and increased visibility of their brand throughout Google Search.
Results are still increasing as new products are added to the website and more keywords are targeted.
- Sales Increased by 50%+
- Marketing Expenditure reduced by 40%.
- Revenue increased to 150%
Satisfaction
Client’s Thoughts
Initially, OLPRO were concerned about their drop in traffic from launching a new site before SEO work was carried out. The results from turning this issue around, provided confidence to OLPRO and allowed continuation of the SEO campaign.
The CEO of OLPRO, Daniel Walton is extremely pleased with the progress of the SEO work completed by Global Search Marketing. New product launches and other targets have now been set for the SEO over the next 12 months.
For more information about how an SEO campaign with Global Search Marketing can help your business and increase sales, please contact us and our team can help you.
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