Bis-Henderson are one of the leading logistics and supply chain consulting services in the UK. Operating in a competitive environment they have established themselves as one of the most trusted names in their sector and have worked with leading high-street brand names to help them improve their logistics and supply chain management.
Despite being one of the leading names in their sector the highly competitive nature of the Search Engine Results meant that they were suffering from very volatile rankings. From week to week the rankings would change before they finally settled down onto the third pages of results.
We took a three pronged approach to fix their volatile search rankings which focused on:
The Impact of our strategy was that from being in a volatile and low ranking position the target pages and target key terms became much more stable and over time began to climb up the rankings, with most of the core terms hitting the top 5 positions in Google’s search results.
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