Case Study

Emma Lowe Photography

Our SEO solutions took Emma Lowe Photography from page 4 to the top of page 1 in only nine months.

The Client

Emma Lowe Photography is an awarding winning Midlands Photography company founded by Emma Lowe in 2018. The company specialises in wedding photography and family photography, along with the broader photography genres such as events and newborn photography. As Emma acknowledged the company is young and only small which meant it’s precious marketing budgets required maximum impact and carefully considered deliverables.

The Challenge

The website, www.emmalowephotography.co.uk, was struggling to rank on Google’s search results above page 3 to 5 for their targeted keywords in the Rugby & Warwickshire area due to the dominance of established local photographers. These competitors had over many years generated healthy volumes of relevant website content and relatively significant numbers of outreach links. The challenge was how to match and exceed the competition without having to create 10 yrs + of naturally occurring content and links.

Our Strategy

Our SEO campaign for Emma Lowe targeted 3 different areas:

  • Onsite Content Optimisation
  • Onsite Technical SEO
  • Highly targeted PR

Our teams methodically restructured the client’s website architecture and optimised the existing pages to bring them in line with best practice guidelines, as well as delivering an array of tailored content to significantly improve the relevance of the website. Finally, we strategised and delivered a carefully considered PR programme to increase the credibility and site authority.

The Results

Our SEO campaign was an undeniable success for Emma Lowe Photography and has now firmly established the company as a leading local competitor.

We have seen:

  • Page 1 dominance achieved
  • 400% + increase in leads
  • Significantly broader range of enquiries
Page 1
Huge ranking increase
x2
Doubled the website's DA
400% +
Increase in leads

If you’re looking for increases in your organic presence and site visits, you can trust Global Search Marketing to get you the results you need. Feel free to get in touch with our experienced SEO team to answer any of your questions, offer advice or carry out a review.

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