WHO WE HELPED
Our Client
If you’ve been to Halfords, Selfridges, John Lewis or any other high street retailer, you’ll know the household MicroScooters brand. MicroScooters are an Award-Winning E-Commerce company who stock a leading and flexible range of scooters suitable for all ages.
As a rapidly growing online retailer, MicroScooters engaged Global Search Marketing as a leading Premier Google Partner to further develop and manage their extensive PPC Campaigns to improve on annual growth performance. With 5 years+ active management Global Search Marketing have proven time and time again that we have the credentials to deliver E-Commerce growth.
THE RESULTS
What We Achieved
Microscooters turned to us to help them increase sales through their website.
Through our PPC campaign management we were able to radically improve the number of sales they were getting, and how much each sale was costing them.
54%
increase in conversions
27%
increase in conversion rate
41%
decrease in CPA in ROI
GETTING STARTED
The Challenge
As an eCommerce website, Micro Scooters’ primary objective was to drive sales – particularly during traditionally busy retail periods, such as Christmas.
A unique challenge faced by Micro Scooters was that, as well as being a retailer, they are a supplier of their own products to third-party stockists. As a result, their eCommerce website was competing against big brand names who stock also Micro Scooters products.
This helped them to develop a secondary objective that would help them achieve the first – in order to drive sales, they had to increase brand exposure and awareness of their own eCommerce channel.
WHAT WE DID
Our Strategy
To help Micro Scooters achieve their objectives, we developed and implemented a thorough PPC strategy throughout the busy build-up to Christmas.
This required an agile approach to advert creation, since Micro Scooters had a consistent rotation of promotional activity such as sales and offers during the period.
Our campaign was comprised of the following strategies:
- Paid search ads (Google & Bing)
- Display ads
- Shopping ads
- Remarketing ads
- Video ads
Performance
The Results
Our PPC efforts were met with success across the board.
We helped the eCommerce brand reach their ROI target during the competitive Christmas retail period.
With the help of our comprehensive PPC campaign, we helped Micro Scooters achieve 46% year-on-year growth. Since the scooters are a considered purchase for gifting, rather than an impulse buy, we found that the remarketing strategy was incredibly effective.
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