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Why remarketing is so important to digital marketing

Tuesday, May 1st, 2018
Written by Content Team

Remarketing is a clever marketing strategy that drives more sales from those that have visited your website but did not make a purchase or contact you. It works through targeting pay per click ads that effectively follows the user around the web as they browse other websites. When a customer visits your site they are tagged with a special cookie allowing you to advertise to them online.

Studies such as Smart Insights have stated that “The global cart abandonment rate for Q1 2017 was 75.6%” (Smart Insights, 2017). This data was taken from more than 500 ecommerce sites and shows huge potential to target these customers that have shown clear interest, but chosen not to complete the purchase.


4 Types of PPC Remarketing Strategies


Display is without doubt one of the most popular choices of remarketing techniques. It is widely used in the ecommerce industry due to using images and visuals.

Dynamic remarketing – dynamic remarketing allows retailers to market product-specific ads. So, whichever products or services the user viewed on your website will revisit them in an ad around the web. This work great for e-commerce businesses.

Search (RLSA)

RLSA is a customised search ad that appears when a user has previously been to your site and entered a keyword that matches up to your website products.


To bring back those customers who have abandoned their shopping cart you need to engage in email remarketing. This provides a gentle reminder in an email form to complete their order.

Social Media

Social media remarketing targets users who have been on your website, not converted and then sees your ad whilst browsing on social media platforms. These platforms include Facebook, Instagram, Twitter and more.

Remarketing is a Popular Targeting Strategy

A remarketing list is a collection of website visitors that are assembled through code that’s in your site. When creating the list, rules will be set for when visitors should be added and a membership duration for how long you want them in that list. Upon completion, this list can be added to your campaigns ad group targeting which will show your ads only to the visitors or users in your list.

Having a large variety of remarketing list options is always the best move. For e-commerce, building a remarketing list of abandon cart is essential in a successful remarketing campaign.

Remarketing is a powerful tool that can not only expand the growth of your business through an increase in brand awareness, but also can increases sales significantly. A must in successful digital marketing