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Why SEO should be at the core of your digital marketing strategy

Time and time again, SEO proves to be one of the most effective, cost-efficient and sustainable digital marketing strategies. SEO, or search engine optimisation, is an integrated approach to digital marketing that appeals to what search engines think users are looking for. Simply put, it is the process of ensuring that your website is easy for search engines to categorise and rank for relevant user searches. 

In a sense, the internet is one big search tool. Most users turn to the internet as an almost omniscient information database that provide them with products, services and answers to even the most niche queries at their fingertips. There a staggering 1.2 trillion Google searches each year. 

This is why optimising your website for search is crucial to building a successful online brand. In increasingly saturated marketplaces, ranking for the right terms is the difference between enjoying huge online success and never being discovered.

3 Reasons you should incorporate SEO into your digital marketing mix

Wondering exactly  how investing in SEO can benefit your brand? Here are 3 crucial reasons to make SEO the focus of your digital marketing strategy: 

1. Gain visibility

The fundamental reason to make SEO the basis for your digital marketing strategy is to ensure that you enjoy long-term, sustained visibility with the most relevant audiences. In short, SEO targets quality traffic that is very likely to lead to conversions. Rather than interruptive, outbound marketing strategies that are more likely to generate a negative customer relationship than nurture leads, SEO is built around making yourself visible for users who are actively looking for you. 

2. Meet user needs

A well-designed SEO strategy allows you to meet  user needs and provide a better experience. Because search engines will categorise pages based on user intent behind relevant search engines, your pages will rank and achieve visibility among exactly the right audiences. This allows  you to really meet the needs of your target audience and provide an overall better customer experience. 

3. Enjoy long-term growth

SEO is a long-term strategy that is incredibly cost-efficient digital marketing strategy that delivers long-term growth. For example, the marketing half life of an SEO optimised blog is 2 years. The success of SEO lies entirely in what a search engine's algorithm perceives as being most relevant to a given query, so there are no hidden advertising costs. It's a case of the domain with the most valuable content winning, rather than the domain with the biggest budget. Interest in developing an SEO strategy that generates results for your brand? Get in touch with a team of experts.

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