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5 Tips For Running Successful Facebook Ads

Facebook has gone through many changes in the last months but is a great place to promote your business. Facebook Advertising is still affordable and gives you the opportunity to target your ideal customers. Approximately 1.93 billion people use this social media platform every day and more than 3 million businesses are actively advertising on Facebook, so opportunities to reach the right audience definitely exist. It is very important to choose the right strategy, ad objective and ad creatives that could work for your business.

5 Tips For Succesful Facebook Ads

  1. Content Marketing & Facebook Ads

Instead of delivering generic ads to warm leads, it is better to present them with beneficial material that answers their questions and solves their pain points. This should be brief, engaging, and useful. 

How do you go about doing this? Create and share content on Facebook, then promote your Facebook post to reach a larger audience.

  1. Build Your Marketing List Using Lead Form Ads.

You can create your marketing list by creating a lead magnet, such as a free e-book or course, and then running a lead form ad. In exchange for the free resource, customers may input their email address immediately into Facebook with no additional steps. You may then add their email address to your marketing list and include them in future email marketing and remarketing efforts. Make sure you offer a detailed privacy policy that explains how their data will be utilised.

  1. Diversify Your Ads With Different Creatives

If you've been running ads for a while and aren't seeing the results you'd hoped for, or if you're totally new to Facebook advertising and want to experiment with a few different options to discover what works best for your business.

Video ads might be a great option as they are not only popular, but they also have the lowest effective cost per click (eCPC) when compared to other ad types. However, it might be worth testing a GIF instead of a video. The shorter the video is, the more likely your audience will watch it entirely. They are a hybrid between images and videos, with no sound and very short. This can also reduce the time and resources needed to create the assets as they are quite easy to create. 

  1. Show Off Your Products with Facebook Carousel Ads

Carousel advertisements are designed to present many e-commerce products or sections of the same product in a single, swipe-able ad. Carousel advertisements allow marketers to display up to ten images or videos in one ad, each with a separate CTA, and link to various landing sites from each panel of the Carousel. They're successful on both desktop and mobile, and they're accessible for the majority of Facebook ad objectives so don't feel limited if you're not looking for online sales.

  1. Expand Your Reach with Page Post Engagement Ads

Already have a decent number of page likes on your company's Facebook page, but are you having trouble reaching the majority of your followers? It's a typical issue for many businesses. No matter how interesting your Facebook posts are, Facebook's algorithm only permits your organic posts so much exposure. Page post engagement advertisements provide a reliable solution.

Simply choose the "Engagement" marketing aim to create engagement advertising. In this case, "engagement" comprises comments, shares, likes, and event replies. By running engagement advertisements, you may reach out to people who already enjoy, comment, and connect with your content.

Take advantage of these 5 tips now and explore our other blog entries for more informational resources. However, if you’re looking to take your Facebook Advertising campaigns to the next level and increase conversions, get in touch with our expert team. We can help you drive traffic, increase leads and grow your social media presence with targeted social media ads for maximum effectiveness and exposure. 

written by:
Edina Iacob