2021 has been a year of ups and downs, but what was incredibly consistent was your desire for top notch quality content. As we’re at the start of a new year we thought we’d take the opportunity to reflect on what our top performing pieces of content in 2021 were.
Our most read blog throughout 2021 was a dive into the difference between standard and smart shopping campaigns. This doesn’t surprise us, Google Ads campaigns are an area that is going through some serious changes, and for eCommerce companies in particular, the shift in focus to Automated features in the Shopping Channel of Google is creating waves, so it makes sense that people want to know about it.
An older piece that still seems to resonate with our audience. Originally published in 2020m it seems that there’s still significant desire to take control of what pages are being indexed by Google. This is likely the result of a lot of Google updates in 2021 being focused on technical elements of SEO, and page indexation is one of the basic elements of technical SEO that most people can take advantage of.
Case studies are a powerful form of blog content it seems. One of our older posts from a few years ago has ended up as one of our top performing pieces of the year. The piece looks at how Coca-Cola utilised Facebook ads to show solidarity with Muslims during Ramadan. With the news of Facebook changing its company name to Meta, and the official announcement of the Metaverse, maybe you’ve all been looking for inspiration on how you can utilise the existing platform more effectively?
Coming in at number 4 we have the news that GSM were nominated for several awards at the UK Digital Growth Awards. Whilst we weren’t victorious, our track record of getting nominated for awards is second to none and we’re immensely proud of the work we’ve done and the teams that have put the effort. Here’s hoping 2022 sees more of the same level of success!
Position 5: Knowing Your Target Audience on Social Media
And rounding out the top 5 performing blogposts from last year we have a deep dive into the social media platforms and the average users on them. Social Media continues to be a major element of digital marketing and will continue to hold that position for some time to come. The platforms may change, but the need to reach your audience never does, and social media provides a great way to achieve that end.