Build Brand Awareness
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Increased Search Rankings
Consistently delivering page 1 rankings for our clients – 1st Class SEO Agency.
Enhanced Online Traffic Volume
Want more traffic? We deliver up to 350% Year on Year increases in SEO traffic.
Higher Revenue Generation
Hit your Revenue targets – our strategies deliver up to 228% annual increases to your eCommerce Revenue.
The complex world of SEO is changing all the time, maintaining pace is absolutely pivotal making choosing your SEO Agency vital to achieving your goals, on schedule and on budget. Our SEO team work tirelessly to lead the way on strategic thinking, ensuring that all deliverables are designed to keep your site as future-proofed as possible. In order to make your ranking positions work harder for you and return with healthier sales & revenues, our SEO team strive to develop bespoke and robust strategies, with clear milestones and measurables, to get you into the top spots across the broadest keyword range possible.
From the outset our SEO team work closely with clients to establish and agree your business goals &/or targets to start developing your bespoke strategy. All whilst simultaneously auditing your website and link profiles to create an ‘As Is’ profile. This is then used to highlight short term ‘low hanging fruits’ wins and set out the mid-to-long term deliverables.
Our SEO team have delivered results consistently for an array of companies from large Corporates to smaller SMEs, across a vast range of industry verticals, so you SEO is in safe hands.
What’s even better is we work with budgets of all sizes and durations, so contact our SEO team today to discuss the right package and targets for your company.
Proud to be one of Europe’s Elite SEO Agencies in 2020
Our SEO Team’s performance in 2020 received high recognition from the industry’s leading marketeers with our unrivalled results.
Client satisfaction and Industry recognition year on year for our impressive SEO performance is a great stamp of approval for our expertise and capability to deliver results. Our clients have the best SEO Management in comms and performance, technical SEO, local & International SEO, Content and Outreach services.
Our teams are also on hand to guide you through the perilous journey of website migrations, which typically cause so much SEO damage if not managed properly. Our teams work closely with your web developers to ensure the rankings are not compromised and revenue is not lost.
Our SEO team’s transparent and consistent approach to planning and reporting is also a significant source of confidence for clients,
with clear objectives and milestones. In particular we showcase how your budget is utilised and how our hard work is producing results.
Perhaps the biggest reason for trusting our SEO teams is the relationships they build and how the honesty and deliverability of the individual SEO managers builds trust. The team are approachable and always happy to explain all aspects of the activities and tasks, or why and how it will be done.
We strongly believe that trust is entrusted to us at the start of the relationship and it’s for us to quickly justify that trust by delivering results and building the relationship.
At the Forefront
Exhibitions & Events
Our teams are often in attendance at some of the UK’s leading Marketing Exhibitions and Events, helping to forge the way with Digital Marketing Innovation and Strategy.
In recognition of our industry knowledge and experience, our SEO teams are often speaking at events. You may have seen us at Brighton SEO speaking about various Google Algorithms updates.
Need SEO for your business? Get in touch with Global Search Marketing who will cater an SEO strategy to businesses and organisations of all shapes and sizes. Our SEO strategies and project plans are always designed with your individual needs in mind; no matter whether you’re head of marketing in a huge organisation, or whether you’re launching a new start-up. Before you start, it’s important that you determine a clear goal for your SEO. For example, some businesses, they want their website to show higher up on Google’s search results page, since a better position on Google often means more website traffic. Others may be looking to see an increase in revenue from non-paid (organic) traffic. By taking your goal into consideration, we can implement a SEO strategy that directly helps you reach targets.
After determining both targets and budget, our SEO experts look to develop a strategy that gets your business to where you want it to be. We will typically start this process either by auditing your existing website to look for areas in need of optimisation. We will compile a strategy based on these areas of weakness, with your overarching goal in mind.
Once we’ve established a strategy, we will begin activity on the site including optimisation and backlink generation. Other activities include SEO-driven copywriting, developing site structure recommendations and improving site speed for users. All changes the site will be relayed back to you at the end of each month as part of our monthly reporting. We will review the completed work and seek to push even harder towards the overarching goal. SEO campaigns are ever-evolving – from new competitors entering the digital scene to Google’s frequent algorithm updates, it’s important that you choose an SEO agency that can adapt to updates and industry changes.
As one of Birmingham’s leading SEO agencies, we understand the importance of nurturing your target audience with a meaningful and engaging ad copy. The world of SEO changes day by day, so you need an SEO management team who can keep up with new industry standards and get you the results you need. Our team will strive to future-proof your site, following best practise. Doing so will ensure that position on the search engine results pages (SERPs) will turn into paid business. Don’t be left in the dust by competitors and let us optimise your website to get you the results you need.
Establish Corporate Goals
Establish and Action Audits
Establish Priority Objectives & Activities
On Site Optimisation Strategies
Meta Data Optimisation
Content Creation and Optimisation
Backlink Generation and Digital PR
We believe that a successful marketing initiative will combine a variety of marketing channels into one holistic strategy, and this is what we do at Global Search Marketing. This can involve absolutely anything from, PPC and SEO to articles and YouTube videos. We will always seek to maximise your return on investment for each of these channels, and this is what we do best. From the very start of your trial period, our Account Managers will give careful consideration to the approach we take and form a strategy based on your individual business goals.
It’s recommended that you define a goal besides the top level objective of increasing sales. An objective that is both specific and highly targeted is preferable as this gives us a clear way to measure success. The importance of all parties having a thorough understanding of the overarching objective cannot be understated and this will pave the way to success.
We’ve developed a framework that focuses on how Marketing Campaigns will Attract, Capture, Nurture, Convert and Re-Attract, consistently within a cycle. Click here to learn more.
Want to know how we can transform your SEO and deliver results by increasing your rankings, traffic and sales ?
There is no clear cut answer to this question, it all depends on your corporate goals, time frames and existing campaigns. That said, PPC typically produces faster results and provides more early adaption. However, SEO is considered an investment over a longer duration which appeals to many clients.
Ideally PPC and SEO should run alongside one another as part of a holistic robust marketing strategy. Normally we recommend clients start with PPC and move swiftly into SEO, unless their budgets facilitate both from the outset.
For clients new to digital marketing, the PPC campaigns allow for keywords to be discovered and campaigns to be tested rapidly, to which this knowledge can subsequently be applied to the SEO campaigns providing a stronger return on the SEO expenditure.
For clients with a small budget that wouldn't facilitate PPC, may still benefit from some monthly blogger outreach to boast their ranking positions.
Talk to our SEO team, to allow for the best advice on which service is right for you. Contact Us.
You'll hear most SEO specialists mention 3-12 months, but that tends to be for their SEO strategy to be fully applied. Many SEO activities can be effective within 1-4 weeks, with Google picking up the changes and increasing rankings.
Therefore you'll start to see movements quickly (depending on the competition and starting positions), but normally 3-12 months is required to achieve the corporate goals.
Naturally if you are on page 6, it might take longer to get to a high rank, so staged SEO Milestones are established, like Page 1 within 6-12 months and higher positions in year 2.
On the other hand, if you are already P8 on page 1 and are within a highly competitive market with FTSE 100 competitors, then we may seek ranking movement of 1 0r 2 over 6 months as SEO Milestones and targets.
There are no guarantees with SEO as your competitors are often also making changes and our challenge is to get your desired rankings and then fend off the competitions keeping you ahead consistently.
We've also seen clients rocket from page 3 to page 1 in relatively little time and even go on to dominate the top rankings within a surprising time frame.
Ultimately the time frames are directly proportional to the SEO investment and competition. Learn more.
SEO budgets vary from £200 per month to £10,000+ per month. It all depends on the competition and corporate objectives.
For example a local Printing Company, could commit £300 per month to their SEO (maybe Blogger Outreach) and swiftly see improvements within a few months increasing rankings to a desired level.
Alternatively, a healthcare group competing with established large organisations may commit £3k pcm to a range of SEO services, such as Technical SEO, Onsite Content, Local Citations, Outreach and high level Digital PR, against a carefully constructed and considered SEO plan and work programme to achieve movements over 12months and then hold those gains.
There is an SEO service option for every budget, so speak with our team today.
Absolutely. Link building is not a terminology typically used because users associate link building with the old fashioned practice of obtaining low quality cheap links on huge scales. However, all that has occurred within the industry over the last 5-8 years is a consistent and progressive movement to lower volume of carefully selected links with highly relevant websites and good quality articles.
For example, if you are an estate agency in Birmingham and our team co-ordinate an articles to be written and placed on www.countryliving.com (a highly relevant and site with impressive site authority), then this Link is highly sought after and powerful in improving your SEO Backlink Profile.
We tend to refer to this service as Outreach and Digital PR, which reflects the advanced considerations applied to link acquisition and building.
Outreach and Digital PR are significant and highly effective SEO activities and a must to rank well.
That's your decision, we handle many SEO accounts per month across a range of Website Platforms, from Magento, Shopify, WooCommerce, Wordpress, that our teams are happy to make changes to the content and meta content directly. It can speed up the process and avoid the developer costs for simple changes.
Alternatively we are happy to work with your web administrator or web developers, to make SEO changes.
We report monthly on activities and performance, so you'll always know what we are doing. Our teams will email or call to confirm instructions and are always have to discuss your SEO ideas or innovations, or simply explain various items.
SEO contracts typically start at 6 or 12months, because no SEO campaign should be engaged in within at least 6-months investment. The only time this is not required is with some short term Blogger Outreach activities.
In addition, our teams often put a lot of extra work into the front end of contracts off their own backs, so the longer the SEO contract term the more time they can justify squeezing in as they develop the relations and chase SEO Performance Milestones.
No website is the same, so no one SEO strategy should look identical to any other. That said all our strategies look at the following areas:
a) Keyword Research
b) User Intent behind Keywords
c) On-Site optimisation
d) Image optimisation
e) Review Optimisation
f) Indexation Analysis
g) Backlink Analysis
All of our clients receive monthly reports which use industry leading pieces of software including:
a) Google Analytics
b) Google Search Console
c) Google Data Studio
d) Moz Keyword Tracker
On page SEO is a form of SEO optimsation that occurs on the pages of your website. It can take multiple forms such as ensuring that meta titles are optimised for keywords, that the correct pages on the site are being indexed by Search Engines or that the content of the page matches up what users would expect to find when searching for a specific key term that you want to rank for.
On page SEO can also involve looking at how your site renders across different device types such as mobiles. This is something that is increasingly going to be important as Google moves towards Mobile First indexing of content and websites.
Off- site SEO covers all the elements of SEO that are not hosted directly on your website. The most prominent and well known of these is your backlink profile ( the number of links that are pointed to your website online), but other elements such as your reviews on platforms such as Google My Business and the consistency of your contact information across the internet can also have an impact.
A good off-site SEO strategy will look at all of these and identify the areas that can be improved.