WHO WE HELPED
Healthy Supplies is a leading UK Online Health Food Store, with circa 25,000 products listed ranging from healthy, vegan, natural ingredients to body care products on their custom eCommerce website.
Healthy Supplies instructed GSM in 2018 to resolve a progressive and detrimental decrease in Search Engine visibility, reducing Revenue year on year. GSM’s SEO team conducted thorough audits and performance assessments to develop a highly successful strategy that rapidly rectified and reversed this decline, increasing Online Revenue significantly as a result. In 2022, GSM continue to grow Healthy Supplies Online Revenue year on year and have a strong Client relationship.
What We Achieved
Healthy Supplies were looking for help with improving the amount of traffic and revenue generated from Organic search results.
The strategy we developed for them saw them find huge success, with revenue, traffic and sales up substantially.
Increase in organic traffic
Increase in revenue
Increase in transactions
Our main concern with this website revolved around the poor user experience that stemmed from clumsy navigation and poor Google Bot crawl paths.
What’s more, with a year on year decline in traffic, it was imperative that we worked on their web content and general optimisation.
WHAT WE DID
Focusing on improving their SEO meant we had to focus on:
- A thorough on-site SEO review to guide us with our optimisation. There’s no use taking stabs in the dark when figuring out what pages need work, and our review lead us to focusing on the category and product pages. It was a huge undertaking but we were confident that we could achieve the results they were looking for with this strategy.
- We implemented meaningful content on each category page, in order to help Google differentiate between each page and get them ranking.
- Their blog navigation posed many issues for their customers’ user experience and Google rankings. Therefore our next task was to drive a new blog build for their site to allow for better crawling.
- We then classified and managed all of the blogs and recipes on the site, which allowed Healthy Supplies to update and manage site elements more easily. This also meant that we implemented structured data for each of the recipes and blogs.
Our strategy combined with passion and hard-work has been the foundation to Healthy Supplies’ recent successes. Since we began our work with the team, we have recorded a growth in organic traffic by 277% since last year. What’s more, their revenue increased by 255% and transactions increased by 205%.
If you’re looking for increases in organic traffic on your own site, you can trust Global Search Marketing to get you the results you need. Feel free to get in touch and an experienced member of our SEO team will be more than happy to answer any of your questions, offer advice or carry out a site review.
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