LATEST POSTSLATEST DIGITAL UPDATES FROM OUR CERTIFIED TEAM
Find out the latest news and industry changes from our Award Winning Team of Digital Account Managers. Covering SEO, Paid Search, Paid Social Analytics and more...
What is mobile first indexing and why should we care?
Wednesday, July 18th, 2018
Over the past few years Google has been favouring mobile, encouraging businesses to integrate a responsive version of their site to improve usability on mobile. They even started ranking mobile sites differently to desktop sites. Now they are rolling out mobile-first indexing. On Google’s Webmaster Central Blog we were told that historically Google has utilised desktop versions of landing pages when crawling and indexing and they feel that this could be detrimental when it comes to ranking sites for users utilising their mobile, particularly if the two versions differ drastically. It makes sense that Google starts to put more stock in mobile-targeted sites, especially as we see mobile becoming more prominent when it comes to surfing the net.