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As the top PPC Agency in Birmingham, our teams are consistently delivering impressive tangible returns for clients ranging from FTSE 100 brands to local SME’s right across Birmingham. This performance stems from having clearly Defined Objectives to pave the way for carefully considered Ad Strategies, based on measurable KPIs for impressive ROIs.
The latest advancements in technology and data management are centric to our processes, along with our invaluable commercial and market knowledge assist our PPC teams to capitalise on opportunities and maximise your ROIs. Especially when coupled with our creativity and innovation this expertise provides an extra edge to our management and performance.
Taking on the best of the Europe’s Elite Agencies in 2020.
The simple reason for trusting us is that we’re used year on year by some of the largest and most respected organisations across the UK, as well as helping an array of smaller companies to rapidly grow with our Paid Media expertise.
Google has also ranked us within their top 1.9% of UK agencies!! As one of Google’s Premier Partners you are in experienced hands delivering performance.
For further peace of mind we have scoured the country for the best PPC Account Managers and have specifically trained teams for each service headed up by an experienced PPC Account Director whom is always available to our clients should you wish to bounce anything around.
If its confidence of performance delivery and relationships to keep your company ahead of the competition then you can trust Global Search Marketing and our experienced teams.
Leading the way
Premier Google Partners
We are within the top 1.9% of Google Premier Partners, from over 7500 agencies based on our performance, management, budgets and leading strategies.
Microsoft (Bing) Advertising
Microsoft (Bing) is still an effective marketing platform and we continue to demonstrate our expertise as a Microsoft Partner to capitalising on every opportunities for clients.
Our PPC Management service is designed to cater for all budgets, whether you’re a FTSE 100 or an up and coming startup, as our management fees are dynamically based on either a fixed fee depending on your Adspend or a percentage of your monthly Adspend. For those new to PPC Management, Adspend is the sum on money you commit to Google, Bing and other platforms as your operating budget in any given month, this ensures your budget and fees are maintained and reported separately.
Once we have defined your budget and your objectives, our team of Paid Media experts based in our Birmingham headquarters can develop a multi-tiered strategy to deliver results swiftly and to plan. This may, depending on your campaigns existing make-up & build quality, require optimisation or more comprehensive restructuring. In some cases it may be necessary to rebuild the campaigns from scratch to achieve swift returns.
Once your campaigns are ready for the launch, our team can really get to work analysing audience engagement and market competition for keywords, utilising the years of experience our team have to optimise, test, optimise, test and so on, until the campaigns settle and mature.
Campaigns will be rapidly evolved, considering factors such as geo-targeting and socio-demographics. They can even drill down to the best days of the week for sales, right down to the best hour of the day, to maximise your chances of leads or sales.
Then having applied all this expertise as one of the UK’s leading PPC Agencies, our team implement strategies to nurture and encourage your target audience to return to the website through an array of remarketing techniques. Finally our team challenge themselves to improve the performance week on week, constantly refining, testing, probing and delivering better results. Learn more.
Define Client Objectives & Deliverables
Account Audit & Strategy Development
Account Rebuild, Restructure or Optimisation
Formulate Ad Text, Ad Creatives and Ad Videos
Set Match Types & Keyword targeting
Set Geo-Targeting & Socio-Demographics
Establish & Implement Remarketing Strategy
Continuous Improvement and Refinement
If you have an existing PPC account with historical data, our Paid Media team will gladly run a free audit to ascertain your strengths, weaknesses and opportunities. More often and not, it doesn’t take long to pin point why an account has underperformed and provide a clear plan of recovery.
Typically our Paid Media team will provide a live onscreen walk through your account, which for most clients is a real eye opener to what has been done or often hasn’t been done historically.
This provides a wonderful opportunity to ask questions live and for the Paid Media team to provide examples or simply show you how.
We often say there are no hiding places in a PPC audits for poor performance, that said we are cautious not to scaremonger when an account is relatively well structured and managed.
In some Audits we’ve ended up giving clients the thumbs up on their current agency, which speaks volume for our style and integrity. Our team tailor these audits and reviews to whatever level you require from layman’s terms to advanced.
Give us a call – we’d love to discuss your business goals.
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Every client will have different performance, even within the same markets, as there are so many variables such as websites, prices, products etc to take into account. However, for eCommerce clients we’d suggest a strong ROI range of between 6:1 to 15:1 as a guide and for Services clients a strong ROI range of 3:1 to 10:1. That said, we often have enjoyed successes that far exceed these returns.
Ecommerce Sites: 1hr to 48hrs:
We often give the example of an online mattress company, that approached us on the Thursday, went live the next morning and by mid-afternoon increased their budget having had multiple sales that same day. So to answer that question for eCommerce, your PPC adverts could be live rapidly within 24hrs and sales forthcoming from that point depending on the current state of your accounts. Note, it typically takes 3-months for newer campaigns to mature; as we gather data, refine, test and optimise to evidence the full potential of the campaigns.
Service Providers : Typically 1 day to 4 days
Service websites vary significantly, but as a rule we expect to see sales within the first few days or within a week of the campaign launching and to refine these campaigns over the first 6 weeks.
This is a common question and there is no clear answer with so many scenarios and variables to consider. That said, we often recommend to start with Pay Per Click as Clients enjoy the ROI quickly and can gain confidence quickly. In addition the SEO campaigns often benefit from the Pay Per Click data on keywords and conversions.
We typically encourage clients new to marketing to launch with PPC and within 3-6 months engage with SEO.
Simple ask Google! They have accredited us as Premier Google Partners for a very good reason. That's the top 3% of the circa 7500 Google Partners! Even better is that our Google Key Account Managers inform us that we are within the elite of these 3%, topping the list within the 1.9% classed as Google's best of the best.