Enlist the help of the experts

Google Ads Management

Why you need Google Ads Management

A Google Ads account that has been thoroughly checked by experts will give you a leg up over your competitors. As Google Premier Partners, our Google Ads management services are second to none, and you will find that your campaign performs much better after we’ve taken the reins. A fresh pair of eyes is often the solution to underperforming paid ads, as we can identify unnecessary clutter, ensure correct setup, and help you achieve your KPIs.

If your account is having performance issues, it is vital that you act fast to ensure that things don’t take a sour turn. The longer you wait, the more money you’ll waste on ads that don’t convert. Come to us for Google Ads Management to give your business the biggest opportunity to succeed. You will see instant results with the help of PPC, as it guarantees page 1 exposure on Google which will get you an influx of new business. A talented PPC manager makes a world of difference on your Google Ads performance, especially if you come to a Google Premier Partner for help. Don’t be invisible in the digital scene, and come to us for guidance.


  • Scale your account to account for business growth.
  • Improve the quality of your campaigns to get more from your budget.
  • Revitalise crumbling campaigns due to poor planning and execution.
  • Push the boundaries of your campaign to maintain profits.
  • Scale your marketing strategies without sacrificing time, performance or profitability.
  • Focus on your top performing products and services and scale ad groups over time.

Need Google Ads Management? Get in touch with Global Search Marketing today. If you have a monthly budget in mind, we can work with you to assign your budget to where it matters the most. PPC is a great way to get you the most traffic and conversions for your money in a short amount of time. When you come to us for Google Ads management services, we can help you with everything from setup to conversion tracking. Let us help you create and optimise your PPC campaign on Google.

Methods & services | PPC

Conversion Tracking
Incorrectly tracking conversions is one of the most common mistakes that we see PPC managers doing. It is important that you have access to accurate data so that you know exactly how your campaigns are performing. In our PPC audits, this is one of the first things that we check.
Campaign Targets
Whether you're using the search network or the display network, we will ensure that your PPC campaign targets match up to your chosen advertising method. In addition, we will amend your bid adjustments based on where you want your ads to appear. Targeting is a fine art that needs to be set by experienced PPC managers.
Keyword Relevancy
All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Quantity and Quality
There are a lot of rules and regulations that a well-optimised campaign must adhere to. Are you following all of them? All our PPC audits begin with in-depth research. We determine the most effective keywords to reach your target audience and boost your ROI. We consider keyword relevancy, length and value, and leave no stone unturned when it comes to boosting your conversions.
Ad Extensions
We often find that PPC accounts don’t contain ad extensions, and there’s no reason why yours shouldn't either. They are a MUST if you want your ads to be competitive. Ad extensions have a positive effect on your ad rank, so get in touch with us and we’ll create ad extensions that suit your business.
Keyword Match Type
Running all keywords on the same match type (usually broad match) is a common mistake that we find time and time again in PPC campaigns. Your keywords need to be meticulously selected and amended using past data. We will check to ensure that your campaign is working towards your goal with the help of keyword match types.
Negative Keywords
Negative keywords offer you a defense against irrelevant search terms which would bring you customers that are looking for something different to what you are offering. Irrelevant search terms that result in your ads being shown should be blocked, and this can be done in the form of negative keywords. We will scan your negative keyword list with a fine toothed comb to ensure that you’re not wasting budget, or missing out on important traffic.

The basics of Google Ads Management

When you come to us for a Google Ads management, we will help you define goals, outcomes and strategies for each platform you’re using. Following this, we will analyse the current situation of your account, taking into consideration any changes that have been made in the past, in order to provide you with a solid strategy from the get go. Getting your PPC campaign to operate more efficiently is our overall goal, and a PPC audit may be just what you need to help you reach your goals. Google Ads management services include advice on ad creation, keyword research and budget management, with advice on how to continue optimisation after we’re done. All of this and so much more!
Once we’ve helped you determine your targets and aims, our experts will dive in and create a brand new strategy that pushes the key areas of your website and limits the areas that don’t work as well. In addition, we will pinpoint areas of weakness, oftentimes rebuilding parts of your campaign so that it is in line with best practise. This is usually necessary in order to get the swift results you desire.

Once we’ve established a strategy and all campaigns are ready for launch, our PPC specialists will continue optimising across the lifespan of your campaign. Google Ads management is a continuous process, and someone always needs to be checking audience engagement to determine best-performing keywords, performing market analysis, and testing one set of ads vs another set. That’s why you need to choose a PPC agency that can adapt to new circumstances quickly.

How can we help?

As a Google Premier Partner and a leading PPC agency, we understand the importance of nurturing your target audience with meaningful and engaging ads. We are industry leaders, which means that we will always create PPC strategies using new marketing research. We use a dynamic blend of granular, strategic and detailed campaign approaches to identify the best way to drive results for your business. Don’t be left in the dust by competitors and let us analyse and fine tune your PPC campaigns to get you the results you need.

Ready to talk? So are we

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