The current global climate has uprooted the world of digital marketing, and there are some new emerging trends that we will all need to follow in order to be successful in 2021. Your business needs to consider (now more than ever) creating engaging content that retains current customers on top of generating more traffic, leads, and revenue. Savvy business owners should be looking to invest their time and resources into marketing strategies that work. If you don’t know where to start, then look no further.
- Engaging audience with social media
Spending so much time indoors has dramatically increased the amount of time people spend online, which has dramatically changed how consumers research products and brands. This is creating new opportunities that you as a business owner should be capitalising on. You should be looking to increase the reach of your brand by targeting new audiences with promoted posts, as well as re-engaging with loyal fans. It’s important that you (or someone trusted) develops a content plan, makes regular posts, as well as drives customer engagement. The best time to start adding social media to your marketing mix was yesterday, the second best time is right now.
Standing out in this overcrowded digital market can be a tough obstacle to overcome, and online communities will be the way forward in 2021. Ensure that customers are engaged before, during, and after interacting with your brand. Creating meaningful interactions with your audience will pave the way in 2021 for digital marketing.
- Automated bidding on Google Ads
The next generation of digital marketing will rely on obscure data insights as well as using machine learning to push out the right content in front of your target audience. Old-school marketers are constantly tweaking and making adjustments to PPC campaigns, all of which will soon be a thing of the past. Optimising a campaign usually ensures that you’re getting the most out of your advertising budget, however, the problem is that all of this optimisation will cost you. Hours and hours are often spent getting a campaign to a good standard, which often means higher management fees. Enter Automated bidding, in which you entrust your campaign to Google, who will automate ad text as well as bid adjustments.
Automated bidding isn’t a new concept, but recent breakthroughs in functionality are ensuring that it takes the marketing world by storm in 2021. Relying on automated bidding tactics means that time is freed up for improving other aspects of PPC and general business performance, which ultimately delivers a better outcome at a lower cost for you.
- Interactive content
The level of interactivity that has been promised for decades will become vital from 2021 onwards. In 2021, marketing is all about providing value for your customers, getting them to engage with your brand and learn more about you.
Examples include: quizzes, games, polls, interactive videos, surveys, and contests. Content that your audience is required to share in order to win something is a great way to increase your reach and visibility exponentially. Interactive content will get your brand in front of lots of new prospects.