Healthy Supplies Case Study | Global Search Marketing

The Client

Our client provides a wonderful range of healthy, vegan and natural ingredients & body care products on their huge eCommerce website. Healthy Supplies takes the utmost care to stock products that promote a healthy lifestyle among their customers. They are an online health food & health store based in Sussex, England, offering international delivery for overseas customers.

The Challenge

Our main concern with this website revolved around the poor user experience that stemmed from clumsy navigation and poor Google Bot crawl paths. What’s more, with a year on year decline in traffic, it was imperative that we worked on their web content and general optimisation. The steps we took were as follows:

Our Strategy

A thorough on-site SEO review to guide us with our optimisation. There’s no use taking stabs in the dark when figuring out what pages need work, and our review lead us to focusing on the category and product pages. It was a huge undertaking but we were confident that we could achieve the results they were looking for with this strategy.
We implemented meaningful content on each category page, in order to help Google differentiate between each page and get them ranking.
Their blog navigation posed many issues for their customers’ user experience and Google rankings. Therefore our next task was to drive a new blog build for their site to allow for better crawling.
We then classified and managed all of the blogs and recipes on the site, which allowed Healthy Supplies to update and manage site elements more easily. This also meant that we implemented structured data for each of the recipes and blogs.

The Results

Our strategy combined with passion and hard-work has been the foundation to Healthy Supplies’ recent successes. Since we began our work with the team, we have recorded a growth in organic traffic by 277% since last year. What’s more, their revenue increased by 255% and transactions increased by 205%.

277%

Increase in organic traffic

255%

Increase in revenue

205%

Increase in transactions

If you’re looking for increases in organic traffic on your own site, you can trust Global Search Marketing to get you the results you need. Feel free to get in touch and an experienced member of our SEO team will be more than happy to answer any of your questions, offer advice or carry out a site review.

Case Study