IMI plc is a leading specialist engineering company that designs, manufactures and engineers precision valves and actuators. Their state-of-the-art technologies are integral to vital engineering processes across a range of sectors, such as energy, transportation and infrastructure. With manufacturing facilities in over 20 countries, IMI is a truly global client.
IMI approached GSM with a view to strengthen their position as a leading global precision engineering group. Their objection was to increase clicks and conversions across their international audience, including:
They also wanted us to help them overcome the obstacle of high cost-per-clicks (CPCs).
In order to help IMI achieve their goal of a high conversion rate across a global audience, we deployed different campaigns to different international audiences. Each unique campaign promoted a unique range of products most relevant to users in a certain locale. Our PPC strategy was a comprehensive one, and we utilised the following services:
Our PPC strategy for IMI was a demonstrable success.