About Our Client

Ovusense are the team behind a market-leading fertility monitoring device and app. The effectiveness of the Ovusense monitoring device has been proven in over 5000 clinical trials – making it the only class 2 medical fertility device.

Ovusense’s goals were two-fold. Primarily, they wanted to see an increase in the number of subscriptions and a subsequent rapid boost in revenue. Underpinning their plans for business growth was the desire to establish a global presence, and achieve a competitive level of brand awareness.


Strategy 1

Audience Analysis

Strategy 2

Paid Search Ads

Strategy 3

Shopping Ads

Once we understood Ovusense’s digital objectives, we designed a comprehensive PPC strategy to help them boost conversions and achieve global exposure. We helped them reach users actively searching for their products and services through a combination of insightful audience analysis, paid search ads and shopping ads.


PPC Results

Increase in conversions year on year

Through our long-term PPC campaign, informed by in-depth audience data, we helped Ovusense see a substantial uplift in their sales. Through our combined paid search and shopping ads efforts, we helped Ovusense increase conversions by 39.26% year on year.

Increase in sessions year on year

There was an increase of 53% for overall page sessions in the first quarter of 2019. Our PPC strategy played a central role in improving traffic performance.

Increase in ROI year on year 

The ultimate testament to the success of our PPC strategy was a significant increase in ROI year-on-year. With our paid search and shopping ads directly increasing traffic, and subsequently conversions, Ovusense’s ROI increased by 45%.

“GSM gave us excellent service and insight which helped us to make the right decisions to grow our business.  We never felt like a small client.  We highly recommend GSM to anyone who is looking to step up and get serious about PPC and driving increased sales each month.”

Laura Underwood, Commercial Manager
    • Categories: Paid Search Case Studies