About Our Client
Rude Wines are an online independent wine retailer, offering world-class bottles from all over the globe. Their selection features diverse, vibrant and refreshing wines available to buy by the case.
The eCommerce food & drink marketplace is a competitive one. In order to achieve visibility and cut through the competition, Rude Wines required our innovative SEO solutions. They wanted to see a sharp uplift in their search rankings and, subsequently, an increase in users and their ROI.
After first undertaking extensive keyword research, we began the process of optimising their eCommerce site from top to bottom. To improve their backlink profile – and boost their brand equity – we collaborated with key players in the food & drink industry in a PR capacity.
Increase in users year on year
Our results speak for themselves when it comes to the success of the SEO campaign. Our efforts demonstrably improved Rude Wines’ search engine rankings and dramatically boosted their traffic. The result was an astonishing 130% increase in users year-on-year.
Increase in transactions year on year
As a result of Rude Wines’ considerable uplift in users, their transactions increased by a substantial 29% year-on-year.
Increase in ROI year on year
We know that improving search engine rankings is all well and good, but it doesn’t mean anything if it doesn’t improve our clients’ bottom lines. We’re proud that our SEO efforts improved Rude Wines’ ROI by 41% year-on-year.